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Strategic learning of people's names as a function of expected utility in young and older adults.
Neuropsychology, Development, and Cognition. Section B, Aging, Neuropsychology and Cognition 2024 March 30
People's names are challenging to learn at all ages. Because people somewhat know this, they might spontaneously use cost-efficient encoding strategies and devote more resources to learn names that are most likely to be useful. To test this hypothesis, we created a pseudo-incidental learning situation in which young and older participants were exposed to 12 characters from a TV show and reviewed face-name-instrument triplets. Characters' probability of appearance was specified via importance labels (main or secondary characters, bit parts). A surprised cued recall test showed that young adults performed better than older ones, and that semantic information was better recalled than names. Consistent with cost-efficient encoding strategies, participants in both groups recalled names and semantic information about most important characters better. Interestingly, there were large individual differences: people who reported using cost-efficient strategies performed better. At the individual level, memory advantages for most important characters' names and semantic information correlated.
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