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Probing the Dual-Route Model of the SNARC Effect by Orthogonalizing Processing Speed and Depth.

The dual-route model explains the SNARC (Spatial-Numerical Association of Response Codes) effect assuming two routes of parallel information processing: the unconditional route (automatic activation of pre-existing links) and the conditional route (activation of task-specific links). To test predictions derived from this model, we evaluated whether response latency in superficial number processing modulates the SNARC effect in a color task (participants judged the color of a number). In Experiment 1, participants performed a parity task, an easy color task (short RTs), and a difficult color task (RTs similar to those of the parity task). A SNARC effect emerged only in the parity task. In Experiment 2, participants performed a color task and a secondary task under four conditions chosen to orthogonally manipulate response latency (short vs. long) and processing depth (semantic vs. perceptual). Only the long-latency perceptual-processing condition elicited a SNARC effect. To explain these results, we suggest that the cognitive resources required by a secondary task might dilute the SNARC effect. Our results indicate that the dual-route model should be modified to take into account additional factors (e.g., working memory load) that influence the level of activation of the unconditional route.

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