Making science meaningful for broad audiences through stories.

SYNOPSIS: Science is a search for evidence, but science communication must be a search for meaning. General audiences will only care about science if it is presented in a meaningful context. One of the most effective ways to do this is through storytelling. Stories are integral to all cultures. Studies indicate that stories even help audiences to process and recall new information. Scientists sometimes worry that storytelling will conflate empirical evidence with fabrication. But when telling non-fiction stories, it is a process of recognizing the story elements already present in the subject material and distilling the most concise and compelling account for a target audience. In this paper, I review literature, offer examples, and draw from my experience as a scientist and a communication trainer to explore how storytelling makes science comprehensible and meaningful for general audiences.