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Conditions for the clean slate effect after success or failure.
Journal of Social Psychology 2018 March 21
The act of physically cleaning one's hands may reduce the impact of past experiences, termed clean-slate effect. Cleaning was found to affect negative, neutral, and mildly positive states. We extend this influence to success, a self-serving state. We manipulated success vs. failure and measured changes in optimism (Experiment 1) or self-esteem (Experiment 2). Moreover, we examined boundary conditions for the clean-slate effect. Experiment 1 indicates that the influence of performance on optimism diminishes if participants knew (compared to did not know) they were cleaning their hands. Experiment 2 indicates that the influence of performance on self-esteem diminishes if participants cleaned themselves (compared to an object). These results suggest that the clean-slate effect requires both awareness and self-reference of the cleaning act. Thus, the clean-slate effect seems to depend on both conscious inferences and automatic processes. A meta-analysis across the experiments confirms a moderate-sized clean-slate effect.
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