A general model framework for multisymbol number comparison.

Different models have been proposed for the processing of multisymbol numbers like two- and three-digit numbers but also for negative numbers and decimals. However, these multisymbol numbers are assembled from the same set of Arabic digits and comply with the place-value structure of the Arabic number system. Considering these shared properties, we suggest that the processing of multisymbol numbers can be described in one general model framework. Accordingly, we first developed a computational model framework realizing componential representations of multisymbol numbers and evaluated its validity by simulating standard empirical effects of number magnitude comparison. We observed that the model framework successfully accounted for most of these effects. Moreover, our simulations provided first evidence supporting the notion of a fully componential processing of multisymbol numbers for the specific case of comparing two negative numbers. Thus, our general model framework indicates that the processing of different kinds of multisymbol integer and decimal numbers shares common characteristics (e.g., componential representation). The relevance and applicability of our model goes beyond the case of basic number processing. In particular, we also successfully simulated effects from applied marketing and consumer research by accounting for the left-digit effect found in processing of prices. Finally, we provide evidence that our model framework can be integrated into the more general context of multiattribute decision making. In sum, this indicates that our model framework captures a general scheme of separate processing of different attributes weighted by their saliency for the task at hand. (PsycINFO Database Record