Nathan I Cherny, Elisabeth G E de Vries, Linda Emanuel, Lesley Fallowfield, Prudence A Francis, Alberto Gabizon, Martine J Piccart, David Sidransky, Lior Soussan-Gutman, Chariklia Tziraki
"Personalized medicine" has become a generic term referring to techniques that evaluate either the host or the disease to enhance the likelihood of beneficial patient outcomes from treatment interventions. There is, however, much more to personalization of care than just identifying the biotherapeutic strategy with the highest likelihood of benefit. In its new meaning, "personalized medicine" could overshadow the individually tailored, whole-person care that is at the bedrock of what people need and want when they are ill...
December 2014: Journal of the National Cancer Institute