We have located links that may give you full text access.
How attitude towards food fortification can lead to purchase intention.
Appetite 2018 November 29
This research examines how consumers' general attitude towards food fortification can lead to their intention to purchase vitamin D fortified food. Specifically, it is argued that this effect can be mediated by the perceived personal benefit of consuming vitamin D fortified food; and that the indirect effect is moderated by problem awareness and the perceived appropriateness of vitamin D fortification in a given food product category. Perceived personal benefit and problem awareness reflect the individual versus public interest to improve health, respectively. The model is tested among a sample of 1263 adult consumers who evaluated ten mainly animal-based food products, including dairy and processed meat products. Results of moderated mediation analysis indicate that general attitude towards food fortification are associated with perceived personal benefit, especially under conditions of high problem awareness. Purchase intention of vitamin D fortified food does not only depend on consumers' assessment of their personal benefit of enriching foods with vitamin D, but also the perceived appropriateness of a given product to be fortified. Importantly, high appropriateness can offset the attenuated effect associated with low problem awareness.
Full text links
Related Resources
Trending Papers
Heart failure with preserved ejection fraction: diagnosis, risk assessment, and treatment.Clinical Research in Cardiology : Official Journal of the German Cardiac Society 2024 April 12
Proximal versus distal diuretics in congestive heart failure.Nephrology, Dialysis, Transplantation 2024 Februrary 30
Efficacy and safety of pharmacotherapy in chronic insomnia: A review of clinical guidelines and case reports.Mental Health Clinician 2023 October
World Health Organization and International Consensus Classification of eosinophilic disorders: 2024 update on diagnosis, risk stratification, and management.American Journal of Hematology 2024 March 30
Get seemless 1-tap access through your institution/university
For the best experience, use the Read mobile app
All material on this website is protected by copyright, Copyright © 1994-2024 by WebMD LLC.
This website also contains material copyrighted by 3rd parties.
By using this service, you agree to our terms of use and privacy policy.
Your Privacy Choices
You can now claim free CME credits for this literature searchClaim now
Get seemless 1-tap access through your institution/university
For the best experience, use the Read mobile app