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Disclosing Prescription-Drug Prices in Advertisements - Legal and Public Health Issues.
New England Journal of Medicine 2018 December 14
On October 15, 2018, the Centers for Medicare and Medicaid Services (CMS) proposed a rule requiring television advertisements for prescription drugs and biologic products to disclose the product’s price. The advertisements must state in legible text the wholesale acquisition cost (WAC) for a 30-day..
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