Shaping Responses to Torture: What You Call It Matters.

Although torture is largely ineffective for gaining information from terrorism suspects, nearly half of Americans support its use. Building upon previous work examining predictors of responses to such tactics and willingness to label them as "torture," this research tested whether the "torture" label itself can influence attitudes. Across five experiments using two different populations, both politically liberal and conservative participants showed more negative attitudes toward "torture" than "enhanced interrogation," even given identical descriptions of the tactics. This greater negativity in response to "torture" extended to actual behavior (signing a petition) and was driven by cognitive appraisals of severity as well as feelings of personal distress and other-directed empathic concern. Furthermore, there was a small but significant effect for such effects to be stronger among conservatives than liberals. These findings have implications for the underpinnings of attitudes toward torture, potential ways to shift such attitudes, and the psychological consequences of labels.