Perceived images and expected roles of Indonesian nurses.

Aim: The aim of this study was to explore how non-nurses and nurses differ regarding the perceived images and expected roles of Indonesian nurses.

Design: A cross-sectional survey study.

Methods: An online tool shared via email was used to collect data in March 2014, from a convenient sample of 1,228 employees of a private university located in Karawaci, Indonesia. An English/Indonesian version of the survey was developed: 19 perception items and 19 expectation items using a 5-point Likert scale. Independent sample t tests were used to compare groups.

Results: One hundred and forty-three people completed the survey; a response rate of 11.6%. Thirteen were nurses and 130 were non-nurses. Compared with nurses, non-nurses were less likely to agree with statements that Indonesian nurses are self-sacrificing, provide help to others, are devoted to caring, perform housekeeping duties and are knowledgeable. Monitoring nurses' image on a regular basis is essential. A public education campaign could focus on selected positive characteristics to improve the image of Indonesian nurses.