The scientific, the literary and the popular: Commerce and the reimagining of the scientific journal in Britain, 1813–1825.

As scientists question the recent dominance of the scientific journal, the varied richness of its past offers useful materials for reflection. This paper examines four innovative journals founded and run by leading publishers and men of science in the 1810s and 1820s, which contributed to a significant reimagining of the form. Relying on a new distinction between the ‘literary’ and the ‘scientific’ to define their market, those who produced the journals intended to maximize their readership and profits by making them to some extent ‘popular’. While these attempts ended in commercial failure, not least because of the rapidly diversifying periodical market in which they operated, their history makes clear the important role that commerce has played both in defining the purposes and audiences of scientific journals and in the conceptualization of the scientific project. It also informs the ongoing debate concerning how the multiple audiences for science can be addressed in ways that are commercially and practically viable.