Effect of demonstrator reliability and recency of last demonstration on acquisition of a socially transmitted food preference.

In the social transmission of food preference paradigm, naive observer rats acquire safety information about novel food sources in the environment through social interaction with a demonstrator rat that has recently eaten said food. Research into the behavioural mechanisms governing this form of learning has found that observers show increased reliance on socially acquired information when the state of the environment makes personal examination of their surroundings risky. We aimed to (1) determine whether reliance on social information would decrease if previous reliance on social learning was unsuccessful, and (2) whether reliance on the specific demonstrator that had transmitted poor information would similarly decrease. By inducing illness in observers following consumption of a socially demonstrated food, we created an environmental situation in which reliance on socially acquired information was maladaptive. We found that under these conditions, observers showed no change in their reliance on a specific demonstrator or socially learned information in general. Our experiment also unexpectedly produced results showing that recent demonstrators were more influential in later transmissions than demonstrators that had been learned from less recently. Notably, this effect only emerged when the observer simultaneously interacted with both demonstrators, indicating that demonstrators must be in direct competition for this effect to manifest.