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Affect in social media: The role of audience and the presence of contempt in cyberbullying.
Behavioral and Brain Sciences 2017 January
Gervais & Fessler's Attitude-Scenario-Emotion (ASE) model is a useful tool for the detection of affect in social media. In this commentary, an addition to the model is proposed - the audience - and its role in the manifestation of affect is discussed using a cyberbullying scenario. The presence of contempt in cyberbullying is also discussed.
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