We have located links that may give you full text access.
Benevolent personification of the MoH increases compliance with an emergency polio vaccination.
Vaccine 2017 September 6
OBJECTIVE: Parental compliance is crucial to the success of mass vaccination campaigns targeting children. Relying on psychological/neuroscientific research concerning the role of personification (i.e., viewing the inanimate as human) in behavior, the authors examined the effect of parents' personification of the Israeli Ministry of Health (MoH) on compliance with a publicly controversial mass vaccination campaign, which was aimed at stopping the spread of a wild poliovirus.
METHODS: Participants were 555 parents of children aged 9 or younger, residing in the center/north of Israel, an area covered by Phase 2 of the campaign. T1 assessment, employed two days prior to Phase 2, tapped into demographics, attitudes towards vaccination, intent to comply, and a benevolent personification of the MoH (i.e., "The MoH is caring") vs. a malevolent personification of the MoH ("The MoH is hysteric"). T2 assessment, transpiring four months after the end of the campaign, addressed presence and reasons for (non-)compliance.
RESULTS: The study's overall compliance rate was 61.8%. The principal reason for compliance was "adherence to the recommendations of the MoH" (68.49%). In a multivariate logistic regression analysis, prospective predictors of compliance were: an early intent to comply (O.R.=2.56, p=0.000), being male (O. R.=1.51, p=0.023), and a benevolent personification of the MoH (O.R.=1.21, p=0.019).
CONCLUSION: Parents who experienced the Israeli MoH as a benevolent protagonist were more likely to comply with the mass vaccination campaign. Findings highlight the role of leadership in public health campaigns during emergencies.
METHODS: Participants were 555 parents of children aged 9 or younger, residing in the center/north of Israel, an area covered by Phase 2 of the campaign. T1 assessment, employed two days prior to Phase 2, tapped into demographics, attitudes towards vaccination, intent to comply, and a benevolent personification of the MoH (i.e., "The MoH is caring") vs. a malevolent personification of the MoH ("The MoH is hysteric"). T2 assessment, transpiring four months after the end of the campaign, addressed presence and reasons for (non-)compliance.
RESULTS: The study's overall compliance rate was 61.8%. The principal reason for compliance was "adherence to the recommendations of the MoH" (68.49%). In a multivariate logistic regression analysis, prospective predictors of compliance were: an early intent to comply (O.R.=2.56, p=0.000), being male (O. R.=1.51, p=0.023), and a benevolent personification of the MoH (O.R.=1.21, p=0.019).
CONCLUSION: Parents who experienced the Israeli MoH as a benevolent protagonist were more likely to comply with the mass vaccination campaign. Findings highlight the role of leadership in public health campaigns during emergencies.
Full text links
Related Resources
Trending Papers
Heart failure with preserved ejection fraction: diagnosis, risk assessment, and treatment.Clinical Research in Cardiology : Official Journal of the German Cardiac Society 2024 April 12
Proximal versus distal diuretics in congestive heart failure.Nephrology, Dialysis, Transplantation 2024 Februrary 30
Efficacy and safety of pharmacotherapy in chronic insomnia: A review of clinical guidelines and case reports.Mental Health Clinician 2023 October
World Health Organization and International Consensus Classification of eosinophilic disorders: 2024 update on diagnosis, risk stratification, and management.American Journal of Hematology 2024 March 30
Get seemless 1-tap access through your institution/university
For the best experience, use the Read mobile app
All material on this website is protected by copyright, Copyright © 1994-2024 by WebMD LLC.
This website also contains material copyrighted by 3rd parties.
By using this service, you agree to our terms of use and privacy policy.
Your Privacy Choices
You can now claim free CME credits for this literature searchClaim now
Get seemless 1-tap access through your institution/university
For the best experience, use the Read mobile app