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Publishing with Objective Charisma: Breaking Science's Paradox.
Trends in Ecology & Evolution 2017 November
Good writing takes time, but in a research environment where speed is master, is it a superfluous pursuit? Scientists spend most of their working life writing, yet our writing style obstructs its key purpose: communication. We advocate more accessible prose that boosts the influence of our publications. For those who change, the proof of their success will be science that is read, understood, and remembered.
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