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Internalizing objectification: Objectified individuals see themselves as less warm, competent, moral, and human.
British Journal of Social Psychology 2017 June
People objectify others by viewing them as less warm, competent, moral, and human (Heflick & Goldenberg, 2009, J. Exp. Soc. Psychol., 45, 598; Vaes, Paladino, & Puvia, 2011, Eur. J. Soc. Psychol., 41, 774). In two studies, we examined whether the objectified share this view of themselves, internalizing their objectification. In Study 1 (N = 114), we examined sexual objectification, and in Study 2 (N = 62), we examined workplace objectification. Consistent across both studies, we found that objectification resulted in participants seeing themselves as less warm, competent, moral (Study 2 only), and lacking in human nature and human uniqueness. These effects were robust to perceiver gender and familiarity (Study 1), and whether another person or a situation caused the objectification (Study 2). In short, the objectified see themselves the manner they are seen by their objectifiers: as lacking warmth, competence, morality, and humanity.
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