Culture of Health.

A central feature of the Robert Wood Johnson Foundation's Culture of Health initiative is recognition of the roles of institutions in addition to the health care sector in enhancing opportunities for people to lead healthier lives, thus promoting improved population health, well-being, and equity. The initiative identifies roles for individuals, communities, commercial entities, and public policy makers that encourage a comprehensive vision for health promotion through cross-sector collaboration. Data and evidence are emerging that suggest links between such approaches and positive health outcomes. Evaluating and understanding the effects of these approaches, which are diverse in nature, will require increased understanding and knowledge of investment in such activities, what entities are involved, and public engagement and attitudes.