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Commentary: Online Reviews and Other Digital Marketing Strategies.
Journal of Periodontology 2017 Februrary
As getting patient reviews posted on online sites appears problematic for periodontal practices, the author urges periodontists to encourage patients to review their practices online on Yelp and other sites. The more positive online reviews practices receive, the higher the rankings on review sites, which will translate into more website visits and, ultimately, more new patient appointments.
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