JOURNAL ARTICLE
RESEARCH SUPPORT, NON-U.S. GOV'T
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Preferences of Young Adults Regarding Dissemination of Online Vitamin D Information.

PURPOSE: To explore strategies for disseminating online information about vitamin D to young adults.

METHODS: Participants were 50 males and females aged 18-25 years, living in Ontario, Canada. Eight focus groups (4 male; 4 female) were conducted; participants also completed a socio-demographic questionnaire. Audio files were transcribed verbatim; thematic analysis was used to identify key themes.

RESULTS: Thematic analysis revealed that an effective educational intervention geared towards this population should be simple, brief, interesting, personally relevant, credible, and include incentives.

CONCLUSIONS: Feedback regarding intervention methodology could be used to inform interventions aiming to increase intake of vitamin D or other nutrients among young adults.

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