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Stuck on semantics: Processing of irrelevant object-scene inconsistencies modulates ongoing gaze behavior.

People have an amazing ability to identify objects and scenes with only a glimpse. How automatic is this scene and object identification? Are scene and object semantics-let alone their semantic congruity-processed to a degree that modulates ongoing gaze behavior even if they are irrelevant to the task at hand? Objects that do not fit the semantics of the scene (e.g., a toothbrush in an office) are typically fixated longer and more often than objects that are congruent with the scene context. In this study, we overlaid a letter T onto photographs of indoor scenes and instructed participants to search for it. Some of these background images contained scene-incongruent objects. Despite their lack of relevance to the search, we found that participants spent more time in total looking at semantically incongruent compared to congruent objects in the same position of the scene. Subsequent tests of explicit and implicit memory showed that participants did not remember many of the inconsistent objects and no more of the consistent objects. We argue that when we view natural environments, scene and object relationships are processed obligatorily, such that irrelevant semantic mismatches between scene and object identity can modulate ongoing eye-movement behavior.

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