How to Implement Itemization in an Audiology Practice.

The hearing aid delivery landscape has dramatically changed over the past several years, with a commercial payer, the Internet, and big box stores dispensing hearing aids directly to patients. The audiology community needs to modify the bundled billing model. This session will describe how to optimize the services you provide to current and new patients and change the hearing aid delivery and hearing aid pricing model to remain competitive with these new market trends. This activity will educate participants on itemized billing, sometimes referred to as unbundling, its pros and cons, and how it could aid audiologists in differentiating themselves in the hearing aid delivery landscape.