[The promotion of health of the Brazilian female and healthy eating: discourses and opinions printed in the Brazilian newspaper Folha de São Paulo].

The study identifies the discourse and opinions about women's health in relation to their eating habits by means of qualitative research using the journalistic discourse analysis method of the Folha de São Paulo newspaper. Based on the selection of texts on health, women's health and nutrition published throughout the year 2013, the sample resulted in seven journalistic texts, in which voices from the scientific universe related to research, quotes from journals, scientific associations and the opinion of health professionals and researchers were predominantly identified. However, the discourse of women in general about their health rarely appears in the sample analyzed. The main topics were related to health risks and the connection with diet or supplements, as well as pregnancy. The predominant content discourse related to health risk and its relationship with eating habits, nutrition or supplements, as well as pregnancy and/or the manner of delivery; health as a commodity associated with products or procedures, such as diets, dietary supplements, drugs and bariatric surgery, with no room for the promotion of health and healthy eating.