Effects of facial attractiveness on personality stimuli in an implicit priming task: an ERP study.

OBJECTIVE: Using event-related potentials (ERPs) in a priming paradigm, this study examines implicit priming in the association of personality words with facial attractiveness.

METHOD: A total of 16 participants (8 males and 8 females; age range, 19-24 years; mean age, 21.30 years) were asked to judge the color (red and green) of positive or negative personality words after exposure to priming stimuli (attractive and unattractive facial images). The positive personality words primed by attractive faces or the negative personality words primed by unattractive faces were defined as congruent trials, whereas the positive personality words primed by unattractive faces or the negative personality words primed by attractive faces were defined as incongruent trials.

RESULTS: Behavioral results showed that compared with the unattractive faces trials, the trials that attractive faces being the priming stimuli had longer reaction times and higher accuracy rates. Moreover, a more negative ERP deflection (N2) component was observed in the ERPs of the incongruent condition than in the ERPs of the congruent condition. In addition, the personality words presented after the attractive faces elicited larger amplitudes from the frontal region to the central region (P2 and P350-550 ms) compared with the personality words after unattractive faces as priming stimuli.

CONCLUSION: The study provides evidence for the facial attractiveness stereotype ('What is beautiful is good') through an implicit priming task.