Detecting and Teaching Desire: Phallometry, Freund, and Behaviorist Sexology.

During the 1960s and 1970s, Kurt Freund and other researchers developed phallometry to demonstrate the effectiveness of behaviorism in the diagnosis and treatment of male homosexuality and pedophilia. Researchers used phallometers to segment different aspects of male arousal, to discern cryptic hierarchies of eroticism, and to monitor the effectiveness of treatments to change an individual's sexuality. Phallometry ended up challenging the expectations of behaviorist researchers by demonstrating that most men could not change their sexual preferences--no matter how hard they tried or how hard others tried to change them. This knowledge, combined with challenges mounted by gay political activists, eventually motivated Freund and other researchers to revise their ideas of what counted as therapy. Phallometric studies ultimately revealed the limitations of efforts to shape "abnormal" and "normal" masculinity and heralded the rise of biologically determinist theories of sexuality.