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[AGING, HEALTH AND ACTIVE LONGEVITY: SEMANTIC CONTEXT OF THEIR MENTIONING IN SOCIAL NETWORKS].

Traditional media play a large role in shaping the image of oldsters as weak and sick members of society, while the gerontologists say the health of the elderly is quite specific. In a study of the views of the Internet audience, we tried to find out what this IT-competent part of society thinks on aging, what meanings they associate with aging and active longevity.

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