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Focus groups as a qualitative method for crosscultural research in social gerontology.
Journal of Cross-cultural Gerontology 1995 April
The focus group approach for collecting qualitative data can be usefully applied in social gerontological studies, both in a single setting and cross-culturally. The experiences of the research terms participating in the Comparative Study of Asian Elderly in employing focus groups are described, and their advantages and disadvantages as a general method for gathering basic qualitative data are discussed. While the method has promise, it also should be recognized that conducting focus group research within the context of a comparative study compounds the considerable time, effort, and funds that focus group research for basic social science already requires.
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