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Journal Article
Research Support, Non-U.S. Gov't
Simplicity sells: Making smoking cessation easier.
American Journal of Preventive Medicine 2010 March
Toll-free telephone quitlines are successful alternatives to direct clinician contact. In 2004, the U.S. Department of Health and Human Services created a national quitline number, 1-800-QUIT-NOW. This enabled states without quitlines to establish them, giving free access to cessation services to every smoker in the U.S. It also created a new mechanism for national quitline marketing, employing simplified and streamlined approaches.
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