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Journal Article
Research Support, Non-U.S. Gov't
Babes and boobs? analysis of JAMA cover art.
BMJ : British Medical Journal 1999 December 19
OBJECTIVE: To determine the representation of the sexes in JAMA cover art.
DESIGN: Review of 50 consecutive issues.
SETTING: JAMA, March 1997-March 1998.
MAIN OUTCOME MEASURES: Numbers and nature of covers portraying men and women.
RESULTS: Of the 50 covers, 34 depicted humans. 15 depicted women, 13 men, and 6 were of mixed or indeterminate sex. 11 pictures of women included a child and five included nudity. One cover showed a man with a child (not as a father) and none depicted nudity. Men were depicted exclusively in authoritative roles.
CONCLUSIONS: Much of the cover art gives strong messages about sexual stereotypes that are inappropriate in modern society. JAMA should consider reviewing its policy for choosing cover art.
DESIGN: Review of 50 consecutive issues.
SETTING: JAMA, March 1997-March 1998.
MAIN OUTCOME MEASURES: Numbers and nature of covers portraying men and women.
RESULTS: Of the 50 covers, 34 depicted humans. 15 depicted women, 13 men, and 6 were of mixed or indeterminate sex. 11 pictures of women included a child and five included nudity. One cover showed a man with a child (not as a father) and none depicted nudity. Men were depicted exclusively in authoritative roles.
CONCLUSIONS: Much of the cover art gives strong messages about sexual stereotypes that are inappropriate in modern society. JAMA should consider reviewing its policy for choosing cover art.
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