Simmona M Coelho, Joseph G Rosen, Gretchen Schulz, Kristin Meek, Lillian Shipp, Chitra Singh, Kalai Willis, Alison Best, Mfezi Mcingana, Jenny Mcloughlin, Harry Hausler, Chris Beyrer, Stefan D Baral, Sheree R Schwartz
After nearly a decade of HIV pre-exposure prophylaxis (PrEP) rollout in sub-Saharan Africa, there has been limited study of PrEP messaging in news media. We selected twenty South African newspapers with the highest circulation volumes to retrieve articles published in 2012-2021 mentioning PrEP ( N = 249). Using inductive content analysis, we developed a structured codebook to characterise PrEP-related content and sentiments, as well as their evolution over time, in the South African press. Many articles espoused favourable attitudes towards PrEP (52%), but a sizeable fraction espoused unfavourable attitudes (11%)...
April 24, 2024: Culture, Health & Sexuality