Daniel A Salmon, Matthew Z Dudley, Janesse Brewer, Jana Shaw, Holly B Schuh, Tina M Proveaux, Amelia M Jamison, Amanda Forr, Michelle Goryn, Robert F Breiman, Walter A Orenstein, Lee-Sien Kao, Robina Josiah Willcock, Michelle Cantu, Tori Decea, Robin Mowson, Kate Tsubata, Lucie Marisa Bucci, Jaqueline Lawler, James D Watkins, Jamie W Moore, James H Fugett, Adriele Fugal, Yazmine Tovar, Marie Gay, Aleen M Cary, Iulia Vann, Lee B Smith, Lilly Kan, Magda Mankel, Sumayya Beekun, Victoria Smith, Stephanie D Adams, Steven A Harvey, Peter Z Orton
INTRODUCTION: Vaccine hesitancy is a global health threat undermining control of many vaccine-preventable diseases. Patient-level education has largely been ineffective in reducing vaccine concerns and increasing vaccine uptake. We built and evaluated a personalized vaccine risk communication website called LetsTalkShots in English, Spanish and French (Canadian) for vaccines across the lifespan. LetsTalkShots tailors lived experiences, credible sources and informational animations to disseminate the right message from the right messenger to the right person, applying a broad range of behavioral theories...
2023: Frontiers in Public Health