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https://www.readbyqxmd.com/read/29163251/consumer-neuroscience-based-metrics-predict-recall-liking-and-viewing-rates-in-online-advertising
#1
Jaime Guixeres, Enrique Bigné, Jose M Ausín Azofra, Mariano Alcañiz Raya, Adrián Colomer Granero, Félix Fuentes Hurtado, Valery Naranjo Ornedo
The purpose of the present study is to investigate whether the effectiveness of a new ad on digital channels (YouTube) can be predicted by using neural networks and neuroscience-based metrics (brain response, heart rate variability and eye tracking). Neurophysiological records from 35 participants were exposed to 8 relevant TV Super Bowl commercials. Correlations between neurophysiological-based metrics, ad recall, ad liking, the ACE metrix score and the number of views on YouTube during a year were investigated...
2017: Frontiers in Psychology
https://www.readbyqxmd.com/read/29149304/tobacco-content-in-video-games-categorization-of-tobacco-typologies-and-gamer-recall
#2
Susan R Forsyth, Ruth E Malone
Introduction: Tobacco content has been identified in popular video games played by adolescents. To date, there are no established instruments for categorizing tobacco content. We describe development and demonstrate the use of an instrument to categorize types of tobacco content. Methods: Interviews were conducted with 61 participants: 20 adolescents (mean age 17.7), and 41 adults (mean age 23.9), who discussed favorite games and recalled tobacco content. All games mentioned were examined for tobacco content by watching movies of game play on YouTube, examining individual game Wiki sites, and reviewing content descriptors provided by the Entertainment Software Rating Board (ESRB), Common Sense Media and the Internet Movie Database (IMDb)...
November 15, 2017: Nicotine & Tobacco Research: Official Journal of the Society for Research on Nicotine and Tobacco
https://www.readbyqxmd.com/read/29148114/on-the-character-and-production-of-active-participation-in-neuro-rehabilitation-an-actor-network-perspective
#3
Simon Horton, Kathryn Mares, Neil Coull, Fiona Poland
The importance of patients' active involvement in neuro-rehabilitation after acquired brain injury has been consistently emphasised in recent years. However, most approaches fail to show how 'active participation' is practically enacted, focusing on individualised explanations of patient choice and behaviours, or notions of inherent patient traits. Using actor-network theory (ANT) as a sensitising concept, we investigated neuro-rehabilitation practices, asking how participation is shaped through biological and socio-material specificities, how rights to knowledge and expertise are constructed, and how a body acclimatises and adjusts within an order of participation and transformation...
November 2017: Sociology of Health & Illness
https://www.readbyqxmd.com/read/29145793/portrayal-of-generalized-anxiety-disorder-in-youtube%C3%A2-videos
#4
Sarah A MacLean, Corey H Basch, Rachel Reeves, Charles E Basch
BACKGROUND: Individuals often search the Internet for information about their medical conditions, such as generalized anxiety disorder (GAD), a common mental health disorder. AIMS: To describe the content of the most popular videos on YouTube™ related to GAD. METHODS: Videos with at least 50,000 views in October 2016 were coded for information regarding symptoms, treatments and causes for GAD. Associations of content with factors such as popularity and focus on a personal experience were examined...
December 2017: International Journal of Social Psychiatry
https://www.readbyqxmd.com/read/29143673/the-heptestcontest-a-global-innovation-contest-to-identify-approaches-to-hepatitis-b-and-c-testing
#5
Joseph D Tucker, Kathrine Meyers, John Best, Karyn Kaplan, Razia Pendse, Kevin A Fenton, Isabelle Andrieux-Meyer, Carmen Figueroa, Pedro Goicochea, Charles Gore, Azumi Ishizaki, Giten Khwairakpam, Veronica Miller, Antons Mozalevskis, Michael Ninburg, Ponsiano Ocama, Rosanna Peeling, Nick Walsh, Massimo G Colombo, Philippa Easterbrook
BACKGROUND: Innovation contests are a novel approach to elicit good ideas and innovative practices in various areas of public health. There remains limited published literature on approaches to deliver hepatitis testing. The purpose of this innovation contest was to identify examples of different hepatitis B and C approaches to support countries in their scale-up of hepatitis testing and to supplement development of formal recommendations on service delivery in the 2017 World Health Organization hepatitis B and C testing guidelines...
November 1, 2017: BMC Infectious Diseases
https://www.readbyqxmd.com/read/29128500/the-social-media-dna-of-mayo-clinic-and-health-care
#6
Amy L Kotsenas, Lee Aase, Makala Arce, Farris K Timimi, Matthew Dacy, Colleen Young, John T Wald
Hippocrates' admonition and the medical community's aversion to risk have caused many physicians and institutions to resist participation in modern social media sites such as Facebook (Facebook, Inc, Menlo Park, California, USA), Twitter (Twitter Inc, San Francisco, California, USA), and YouTube (San Mateo, California, USA). However, because Mayo Clinic's founders were champions of analog social networking, it was among the earliest hospitals worldwide to create official accounts on these digital platforms...
November 8, 2017: Journal of the American College of Radiology: JACR
https://www.readbyqxmd.com/read/29113565/using-learning-analytics-to-evaluate-a-video-based-lecture-series
#7
K H Vincent Lau, Pue Farooque, Gary Leydon, Michael L Schwartz, R Mark Sadler, Jeremy J Moeller
BACKGROUND: The video-based lecture (VBL), an important component of the flipped classroom (FC) and massive open online course (MOOC) approaches to medical education, has primarily been evaluated through direct learner feedback. Evaluation may be enhanced through learner analytics (LA) - analysis of quantitative audience usage data generated by video-sharing platforms. METHODS AND RESULTS: We applied LA to an experimental series of ten VBLs on electroencephalography (EEG) interpretation, uploaded to YouTube in the model of a publicly accessible MOOC...
November 7, 2017: Medical Teacher
https://www.readbyqxmd.com/read/29101129/dissemination-of-2014-dual-antiplatelet-therapy-dapt-trial-results-a-systematic-review-of-scholarly-and-media-attention-over-7-months
#8
Melissa K Sharp, Romana Haneef, Philippe Ravaud, Isabelle Boutron
OBJECTIVE: To explore how the results from the 2014 dual antiplatelet therapy (DAPT) trial were disseminated to the scientific community and online media. DESIGN: A a systematic review of scholarly and public attention surrounding the DAPT study. SETTINGS: Data were collected from the ISI Web of Knowledge, Google Scholar, PubMed Commons, EurekAlert, the DAPT study website (www.daptstudy.org) and the New England Journal of Medicine website (for scholarly attention) and Altmetric Explorer, Snap Bird, YouTube (for public attention) citing DAPT study results appearing from 16 November 2014 to 10 June 2015...
November 3, 2017: BMJ Open
https://www.readbyqxmd.com/read/29098475/educational-website-incorporating-rheumatoid-arthritis-patient-needs-for-latin-american-and-caribbean-countries
#9
Francisca Massone, María Eugenia Martínez, Virginia Pascual-Ramos, Rosana Quintana, Lilith Stange, Carlo V Caballero-Uribe, Leandro Ferreyra-Garrot, María Kourilovitch, Margarita Duarte, Carlos Baumert, Cristián Vergara, Néstor Gareca, Cecilia Rodríguez, Vianna Khoury, Mariela Medina, Mario H Cardiel, Loreto Massardo
Health education is fundamental in the management of RA patients. This study explored patient needs for educational material appropriate for RA patients in our region through a website. This study includes seven focus groups and semi-structured interviews across 4 countries (Argentina, Chile, Colombia, and Mexico) with 71 RA patients. Transcripts were analyzed by anthropologists using qualitative analysis (QA), resulting in themes and subthemes to be developed. Five themes and over 50 subthemes of interest were identified by patients...
December 2017: Clinical Rheumatology
https://www.readbyqxmd.com/read/29084190/celiac-disease-on-youtube-a-study-of-the-polish-content-available-on-the-popular-video-sharing-website
#10
Mirosław Kiedrowski, Andrzej Mróz, Danuta Gajewska, Paweł Nurzyński, Andrzej Deptała
Celiac disease affects about 1% of the population. Since most Polish households have a broadband Internet connection, a lot of people use web resources to learn about health and disease. YouTube service (www.youtube.com) offers a lot of videos concerning celiac disease. However, the credibility of the Polish videos available on YouTube and concerning celiac disease has never been analyzed. AIM: The aim of the study was to determine whether the YouTube service offers valuable content for Polish people affected by celiac disease...
October 23, 2017: Polski Merkuriusz Lekarski: Organ Polskiego Towarzystwa Lekarskiego
https://www.readbyqxmd.com/read/29076765/destroying-iphones-feral-science-and-the-antithetical-citizen
#11
Mike Michael
This exploratory article considers the implications of a particular genre - YouTube videos of iPhone destruction - for the Citizen Science and Public Understanding of Science/Public Engagement with Science and Technology. Situating this genre within a broader TV tradition of 'destructive testing' programmes, there is a description of the forms of destruction visited upon the iPhone, and an analysis of the features shared by the videos (e.g. mode of address, enactments of the experiment). Drawing on the notion of the 'idiotic', there is a discussion of the genre that aims to treat its evident lack of scientific and citizenly 'seriousness' productively...
October 1, 2017: Public Understanding of Science
https://www.readbyqxmd.com/read/29068943/social-media-and-the-plastic-surgery-patient
#12
Sarah C Sorice, Alexander Y Li, Jarom Gilstrap, Francisco L Canales, Heather J Furnas
BACKGROUND: Many plastic surgeons use social media as a marketing tool to attract and retain patients, but information about how patients use social media and their preferred types of plastic surgery posts have been lacking. METHODS: To investigate patients' preferred social media networks and the type of posts they wished to see, a cross-sectional study was conducted in a single aesthetic practice of two plastic surgeons by surveying 100 consecutive patients. RESULTS: The age of the patients averaged 44...
November 2017: Plastic and Reconstructive Surgery
https://www.readbyqxmd.com/read/29060085/video-analysis-of-youtube-funnies-to-aid-the-study-of-human-gait-and-falls-preliminary-results-and-proof-of-concept
#13
Babak Taati, Pranay Lohia, Avril Mansfield, Ahmed B Ashraf
Because falls are funny, YouTube and other video sharing sites contain a large repository of real-life falls. We propose extracting gait and balance information from these videos to help us better understand some of the factors that contribute to falls. Proof-of-concept is explored in a single video containing multiple (n=14) falls/non-falls in the presence of an unexpected obstacle. The analysis explores: computing spatiotemporal parameters of gait in a video captured from an arbitrary viewpoint; the relationship between parameters of gait from the last few steps before the obstacle and falling vs...
July 2017: Conference Proceedings: Annual International Conference of the IEEE Engineering in Medicine and Biology Society
https://www.readbyqxmd.com/read/29057552/children-prenatally-exposed-to-maternal-anxiety-devote-more-attentional-resources-to-neutral-pictures
#14
Marion I van den Heuvel, Jens Henrichs, Franc C L Donkers, Bea R H Van den Bergh
Maternal anxiety during pregnancy can negatively affect fetal neurodevelopment, predisposing the offspring to a higher risk of behavioral and emotional problems later in life. The current study investigates the association between maternal anxiety during pregnancy and child affective picture processing using event-related brain potentials (ERPs). Mothers reported anxiety during the second trimester using the anxiety subscale of the Symptom Checklist (SCL-90). At age 4 years, child affective picture processing (N = 86) was measured by recording ERPs during viewing of neutral, pleasant, and unpleasant pictures selected from the International Affective Pictures System...
October 22, 2017: Developmental Science
https://www.readbyqxmd.com/read/29056400/social-media-utilization-at-an-academic-radiology-practice
#15
Nicholas A Koontz, Aaron P Kamer, Sean C Dodson, Alisha E Capps, Courtney M Tomblinson, Brandon P Brown, Mark S Frank, Darel E Heitkamp
RATIONALE AND OBJECTIVES: We report social media (SoMe) utilization trends at an academic radiology department, highlighting differences between trainees and faculty and between Baby Boomers versus Generation X and Millennials. MATERIALS AND METHODS: An anonymous online survey regarding SoMe utilization and SoMe-based educational curriculum was distributed to all radiologists (trainees and faculty) in our department. Regular chi-square, ordered (Mantel-Haenszel) chi-square, and Fischer exact tests were performed...
October 19, 2017: Academic Radiology
https://www.readbyqxmd.com/read/29051137/alzheimer-s-disease-in-social-media-content-analysis-of-youtube-videos
#16
Weizhou Tang, Kate Olscamp, Seul Ki Choi, Daniela B Friedman
BACKGROUND: Approximately 5.5 million Americans are living with Alzheimer's disease (AD) in 2017. YouTube is a popular platform for disseminating health information; however, little is known about messages specifically regarding AD that are being communicated through YouTube. OBJECTIVE: This study aims to examine video characteristics, content, speaker characteristics, and mobilizing information (cues to action) of YouTube videos focused on AD. METHODS: Videos uploaded to YouTube from 2013 to 2015 were searched with the term "Alzheimer's disease" on April 30th, 2016...
October 19, 2017: Interactive Journal of Medical Research
https://www.readbyqxmd.com/read/29031522/video-based-surgical-learning-improving-trainee-education-and-preparation-for-surgery
#17
Paulo Mota, Nuno Carvalho, Emanuel Carvalho-Dias, Manuel João Costa, Jorge Correia-Pinto, Estevão Lima
BACKGROUND: Since the end of the XIX century, teaching of surgery has remained practically unaltered until now. With the dawn of video-assisted laparoscopy, surgery has faced new technical and learning challenges. Due to technological advances, from Internet access to portable electronic devices, the use of online resources is part of the educational armamentarium. In this respect, videos have already proven to be effective and useful, however the best way to benefit from these tools is still not clearly defined...
October 11, 2017: Journal of Surgical Education
https://www.readbyqxmd.com/read/29030326/consumer-health-related-activities-on-social-media-exploratory-study
#18
Arcelio Benetoli, Timothy F Chen, Parisa Aslani
BACKGROUND: Although a number of studies have investigated how consumers use social media for health-related purposes, there is a paucity of studies in the Australian context. OBJECTIVE: This study aimed to explore how Australian consumers used social media for health-related purposes, specifically how they identified social media platforms, which were used, and which health-related activities commonly took place. METHODS: A total of 5 focus groups (n=36 participants), each lasting 60 to 90 minutes, were conducted in the Sydney metropolitan area...
October 13, 2017: Journal of Medical Internet Research
https://www.readbyqxmd.com/read/29026506/an-analysis-of-widely-viewed-youtube-videos-on-anal-cancer
#19
Corey H Basch, Aleksandar Kecojevic, Alyssa Berdnik, Valerie Cadorett, Charles E Basch
BACKGROUND: Rates of anal squamous cell carcinoma have increased over recent decades. The aim of this study was to describe characteristics of widely viewed YouTube videos about anal cancer. METHODS: A total of 57 videos were identified and reviewed. Videos were assessed and coded with respect to date uploaded, upload source, gender of presenter, number of views, length in minutes, number of likes and dislikes, and selected aspects of content. Each video was assessed to determine if the sole purpose of the video was to provide information regarding anal cancer or existed to serve another purpose...
2017: International Journal of Preventive Medicine
https://www.readbyqxmd.com/read/29023919/causal-narratives-in-public-health-the-difference-between-mechanisms-of-aetiology-and-mechanisms-of-prevention-in-non-communicable-diseases
#20
Michael P Kelly, Federica Russo
Research in the health sciences has been highly successful in revealing the aetiologies of many morbidities, particularly those involving the microbiology of communicable disease. This success has helped form a narrative to be found in numerous public health documents, about interventions to reduce the burden of non-communicable diseases (e.g., obesity or alcohol related pathologies). These focus on tackling the purported pathogenic factors causing the diseases as a means of prevention. In this paper, we argue that this approach has been sub-optimal...
October 11, 2017: Sociology of Health & Illness
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