Julia Burleson, Rohini Ganjoo, Sidharth Rath, Nilambar Rath, Ananya Bhaktaram, Amelia M Jamison, Neil Alperstein, Paola Pascual-Ferra, Daniel J Barnett, Satyanarayan Mohanty, Manoj Parida, Peter Orton, Eleanor Kluegel, Rajiv N Rimal
BACKGROUND: Cross-cultural communication, often conceptualized along culture and language dimensions, is an important issue for collaborative teams that include both scientists and artists. Such teams must balance the standardization needs of rigorous scientific methods, on the one hand, with openness for artistic creativity, on the other. The scientific literature does not provide clear guidance on how to structure such collaborations. DISCUSSION: We created eight videos manipulating the type of appeal, message tone, and gender of the vaccine promoter in a 2 × 2 × 2 between-subjects experiment...
April 21, 2023: BMC Public Health