keyword
MENU ▼
Read by QxMD icon Read
search

advertising

keyword
https://www.readbyqxmd.com/read/28944685/hiv-testing-and-sexual-risks-among-migrant-men-who-have-sex-with-men-findings-from-a-large-cross-sectional-study-in-beijing-china
#1
Yu Liu, Sten H Vermund, Yuhua Ruan, Hongjie Liu, Chen Zhang, Lu Yin, Yiming Shao, Han-Zhu Qian
Despite the exacerbating HIV transmission among migrant men who have sex with men (MSM) in China, few epidemiological studies explore their HIV testing/risk profiles. We sought to explore sociodemographic/behavioral correlates of HIV/syphilis and HIV testing among migrant MSM. A study was conducted among 3,588 HIV-uninfected MSM. Participants were recruited via short message services, peer referral, web-advertisement and community outreach. HIV/syphilis infections were lab-confirmed. Migrant MSM were more likely to be HIV-infected compared to local MSM...
September 25, 2017: AIDS Care
https://www.readbyqxmd.com/read/28941113/the-efficacy-of-smartphone-based-mental-health-interventions-for-depressive-symptoms-a-meta-analysis-of-randomized-controlled-trials
#2
Joseph Firth, John Torous, Jennifer Nicholas, Rebekah Carney, Abhishek Pratap, Simon Rosenbaum, Jerome Sarris
The rapid advances and adoption of smartphone technology presents a novel opportunity for delivering mental health interventions on a population scale. Despite multi-sector investment along with wide-scale advertising and availability to the general population, the evidence supporting the use of smartphone apps in the treatment of depression has not been empirically evaluated. Thus, we conducted the first meta-analysis of smartphone apps for depressive symptoms. An electronic database search in May 2017 identified 18 eligible randomized controlled trials of 22 smartphone apps, with outcome data from 3,414 participants...
October 2017: World Psychiatry: Official Journal of the World Psychiatric Association (WPA)
https://www.readbyqxmd.com/read/28941009/-i-only-watch-for-the-commercials-messages-about-weight-eating-and-race-in-super-bowl-advertisements
#3
Janet A Lydecker, Antonio Izzo, Gail Spielberger, Carlos M Grilo
OBJECTIVE: Health experts and communication experts assert that the media influence individuals' health. Yet, incongruously, the public, policy-makers and the media themselves appear reticent to accept that the media could have extensive negative influence on health. METHODS: The current study examined all ads that aired from Super Bowl XLVI through Super Bowl XLIX (N = 241) using a detailed, multistep coding process. RESULTS: Ads had similar racial/ethnic diversity in the full sample and food/beverage ads...
September 22, 2017: International Journal of Clinical Practice
https://www.readbyqxmd.com/read/28940359/how-compliant-are-dental-practice-facebook-pages-with-australian-healthcare-advertising-regulations-a-netnographic-review
#4
Alexander C L Holden, Heiko Spallek
BACKGROUND: The National Law that regulates the dental and other healthcare professions in Australia sets out regulations that dictate how dental practices are to advertise. This study examines the extent to which the profession complies with these regulations and the potential impact that advertising may have upon professionalism. METHODS: A Facebook search of 38 Local Government Areas in Sydney, New South Wales was carried out to identify dental practices that had pages on this social media site...
September 22, 2017: Australian Dental Journal
https://www.readbyqxmd.com/read/28937984/evidence-of-complex-contagion-of-information-in-social-media-an-experiment-using-twitter-bots
#5
Bjarke Mønsted, Piotr Sapieżyński, Emilio Ferrara, Sune Lehmann
It has recently become possible to study the dynamics of information diffusion in techno-social systems at scale, due to the emergence of online platforms, such as Twitter, with millions of users. One question that systematically recurs is whether information spreads according to simple or complex dynamics: does each exposure to a piece of information have an independent probability of a user adopting it (simple contagion), or does this probability depend instead on the number of sources of exposure, increasing above some threshold (complex contagion)? Most studies to date are observational and, therefore, unable to disentangle the effects of confounding factors such as social reinforcement, homophily, limited attention, or network community structure...
2017: PloS One
https://www.readbyqxmd.com/read/28937865/recall-of-the-real-cost-anti-smoking-campaign-is-specifically-associated-with-endorsement-of-campaign-targeted-beliefs
#6
Elissa C Kranzler, Laura A Gibson, Robert C Hornik
Though previous research suggests the FDA's "The Real Cost" anti-smoking campaign has reduced smoking initiation, the theorized pathway of effects (through targeted beliefs) has not been evaluated. This study assesses the relationship between recall of campaign television advertisements and ad-specific anti-smoking beliefs. Respondents in a nationally representative survey of nonsmoking youths age 13-17 (n = 4,831) reported exposure to four The Real Cost advertisements and a fake ad, smoking-relevant beliefs, and nonsmoking intentions...
September 22, 2017: Journal of Health Communication
https://www.readbyqxmd.com/read/28936934/-dementia-and-advertising-techniques
#7
K Bormans
Dementia is tough for the person who is suffering from it, but also stressful for the entourage. The decrease of contact and recognition is difficult for these 'shadow victims of the disorder'. Looking at dementia as mere 'memory loss' may cause feelings of powerlessness, since there is currently no medication that can prevent or cure this deterioration process. Shifting the emphasis to 'loss of communication' makes the problem somewhat easier to deal with. What if advertising techniques could boost the challenging dialogue with people suffering from dementia?...
2017: Nederlands Tijdschrift Voor Geneeskunde
https://www.readbyqxmd.com/read/28936380/knowledge-and-attitude-of-teenagers-towards-electronic-cigarettes-in-karachi-pakistan
#8
Asim Shaikh, Hamza T Ansari, Zeerak Ahmad, Mahnoor Y Shaikh, Ilma Khalid, Maha Jahangir, Amna Majeed, Nimra Shakeel, Arsalan Ahmed, Roha Saeed Memon, Eleze Tariq, Rafia Irfan, Dania Madni
Introduction Studies have shown that electronic cigarettes have gained immense popularity and their use has increased dramatically all over the world. However, little is known about the knowledge and attitudes towards e-cigarettes in third world countries such as Pakistan. The aim of this study was to determine the perceptions of teenagers in Karachi regarding e-cigarettes and whether the differences in said perceptions were affected by gender and level of education. Methods We conducted a cross-sectional study in January 2017 using convenience sampling and interviewed 441 young individuals, aged 13 to 19 years, to determine their knowledge, attitudes, and practices regarding e-cigarettes...
July 13, 2017: Curēus
https://www.readbyqxmd.com/read/28935936/evidence-of-auditory-insensitivity-to-vocalization-frequencies-in-two-frogs
#9
Sandra Goutte, Matthew J Mason, Jakob Christensen-Dalsgaard, Fernando Montealegre-Z, Benedict D Chivers, Fabio A Sarria-S, Marta M Antoniazzi, Carlos Jared, Luciana Almeida Sato, Luís Felipe Toledo
The emergence and maintenance of animal communication systems requires the co-evolution of signal and receiver. Frogs and toads rely heavily on acoustic communication for coordinating reproduction and typically have ears tuned to the dominant frequency of their vocalizations, allowing discrimination from background noise and heterospecific calls. However, we present here evidence that two anurans, Brachycephalus ephippium and B. pitanga, are insensitive to the sound of their own calls. Both species produce advertisement calls outside their hearing sensitivity range and their inner ears are partly undeveloped, which accounts for their lack of high-frequency sensitivity...
September 21, 2017: Scientific Reports
https://www.readbyqxmd.com/read/28934269/should-i-drink-responsibly-safely-or-properly-confusing-messages-about-reducing-alcohol-related-harm
#10
Sandra C Jones, Sabine Hall, Kypros Kypri
'Responsible drinking' campaigns emerged in the early 1970s as a means of addressing hazardous drinking and its related consequences. While these were initially the product of public health agencies and health-related NGOs, they are increasingly being developed and disseminated by the alcohol industry. There is considerable debate as to whether industry-generated campaigns are designed to reduce hazardous drinking and related problems (as argued by their developers) or are designed to avoid government regulation or even to increase sales...
2017: PloS One
https://www.readbyqxmd.com/read/28933789/trends-in-utilization-and-costs-of-brca-testing-among-women-aged-18-64-years-in-the-united-states-2003-2014
#11
Zhuo Chen, Katherine Kolor, Scott D Grosse, Juan L Rodriguez, Julie A Lynch, Ridgely Fisk Green, W David Dotson, M Scott Bowen, Muin J Khoury
PurposeWe examined 12-year trends in BRCA testing rates and costs in the context of clinical guidelines, national policies, and other factors.MethodsWe estimated trends in BRCA testing rates and costs from 2003 to 2014 for women aged 18-64 years using private claims data and publicly reported revenues from the primary BRCA testing provider.ResultsThe percentage of women with zero out-of-pocket payments for BRCA testing increased during 2013-2014, after 7 years of general decline, coinciding with a clarification of Affordable Care Act coverage of BRCA genetic testing...
September 21, 2017: Genetics in Medicine: Official Journal of the American College of Medical Genetics
https://www.readbyqxmd.com/read/28930052/portrayal-of-alcohol-brands-popular-among-underage-youth-on-youtube-a-content-analysis
#12
Brian A Primack, Jason B Colditz, Eva B Rosen, Leila M Giles, Kristina M Jackson, Kevin L Kraemer
OBJECTIVE: We characterized leading YouTube videos featuring alcohol brand references and examined video characteristics associated with each brand and video category. METHOD: We systematically captured the 137 most relevant and popular videos on YouTube portraying alcohol brands that are popular among underage youth. We used an iterative process to codebook development. We coded variables within domains of video type, character sociodemographics, production quality, and negative and positive associations with alcohol use...
September 2017: Journal of Studies on Alcohol and Drugs
https://www.readbyqxmd.com/read/28928320/tobacco-use-among-young-adolescents-in-myanmar-findings-from-global-youth-tobacco-survey
#13
Nyein Aye Tun, Thuzar Chittin, Naveen Agarwal, Mya Lay New, Yamin Thaung, Pyi Pyi Phyo
BACKGROUND: Tobacco consumption among youths poses significant public health problem in developing countries. This study utilized the available data of Global Youth Tobacco Survey (GYTS) to assess the prevalence of tobacco use among Myanmar adolescents. OBJECTIVES: We have conducted the fourth round of the GYTS in Myanmar during 2016 to monitor trends in tobacco use. METHODS: We have selected 51 schools using random sampling based on probability proportional to school enrollment...
September 2017: Indian Journal of Public Health
https://www.readbyqxmd.com/read/28928314/smokeless-tobacco-and-public-health-in-bangladesh
#14
REVIEW
Rumana Huque, M Mostafa Zaman, Syed Mahfuzul Huq, Dhirendra N Sinha
Despite the high prevalence of smokeless tobacco (SLT) use among adults in Bangladesh, SLT was not included in the Tobacco Control Law till 2013. Information on SLT use among Bangladeshi people is inadequate for policymaking and implementing effective control measures. With the aim to identify the prevalence and trends of different SLT products, health and economic impacts, manufacture, and sale of and policies related to SLT in Bangladesh, we carried out a literature review, which involved literature search, data extraction, and synthesis...
September 2017: Indian Journal of Public Health
https://www.readbyqxmd.com/read/28924869/the-educational-potential-of-youtube
#15
Haley T Godwin, Murtaza Khan, Peter Yellowlees
OBJECTIVE: The objective of this paper was to examine the educational potential and effectiveness of a 3 min video clip of a simulation of schizophrenia published online at YouTube. METHOD: Researchers examined the 267 public comments published on the video-sharing website YouTube over 8 years by viewers of a schizophrenia simulation video titled "virtual hallucinations" made in the Second Life game platform. Comments were independently categorized into six groupings, then cooperatively finalized, and qualitatively analyzed...
September 18, 2017: Academic Psychiatry
https://www.readbyqxmd.com/read/28922820/justifying-british-advertising-in-war-and-austerity-1939-51
#16
Philippa Haughton
Drawing together institutional papers, the trade- and national-press, and Mass-Observation documents, this article examines the changing ways that the Advertising Association justified commercial advertising from 1939 to 1951. It argues that the ability to repeatedly re-conceptualize the social and economic purposes of advertising was central to the industry's survival and revival during the years of war and austerity. This matters because the survival and revival of commercial advertising helps to explain the composition of the post-war mixed economy and the emergence of a consumer culture that became the 'golden age' of capitalism...
September 1, 2017: 20 Century British History
https://www.readbyqxmd.com/read/28922816/-people-love-player-s-cigarette-advertising-and-the-teenage-consumer-in-post-war-britain
#17
Daniel O'Neill
This article explores the background, creation and reception of a prominent cigarette advertising campaign from the early 1960s. The advertisements featured young couples falling in love as they shared Player's Medium cigarettes together. As such, the advertisements reflected the central place of the teenager within post-war British consumer culture. The campaign was built upon the insights of market research, particularly that carried out by Mark Abrams and his research organization Research Services Limited...
September 1, 2017: 20 Century British History
https://www.readbyqxmd.com/read/28922262/sugar-in-infants-children-and-adolescents-a-position-paper-of-the-european-society-for-paediatric-gastroenterology-hepatology-and-nutrition-committee-on-nutrition
#18
Nataša Fidler Mis, Christian Braegger, Jiri Bronsky, Cristina Campoy, Magnus Domellöf, Nicholas D Embleton, Iva Hojsak, Jessie Hulst, Flavia Indrio, Alexandre Lapillonne, Walter Mihatsch, Christian Molgaard, Rakesh Vora, Mary Fewtrell
The consumption of sugars, particularly sugar-sweetened beverages (SSBs; beverages or drinks that contain added caloric sweeteners (i.e. sucrose, high-fructose corn syrup, fruit-juice concentrates), in European children and adolescents exceeds current recommendations. This is of concern because there is no nutritional requirement for free sugars, and infants have an innate preference for sweet taste, which may be modified and reinforced by pre- and postnatal exposures. Sugar containing beverages/free sugars increase the risk for overweight/obesity and dental caries, can result in poor nutrient supply and reduced dietary diversity and may be associated with increased risk of type 2 diabetes mellitus, cardiovascular risk, and other health effects...
September 16, 2017: Journal of Pediatric Gastroenterology and Nutrition
https://www.readbyqxmd.com/read/28921882/recommendations-for-obesity-prevention-among-adolescents-from-disadvantaged-backgrounds-a-concept-mapping-study-among-scientific-and-professional-experts
#19
D A Kornet-van der Aa, C H van Randeraad-van der Zee, J Mayer, J M Borys, M J M Chinapaw
The present study aimed to enrich the scientific evidence on obesity prevention programmes for adolescents from socio-economically disadvantaged backgrounds with practice-based experiences from both scientific and professional experts in the field of youth obesity prevention. We used the participatory method of concept mapping. Two concept mapping sessions were conducted: one with programme coordinators of national/regional obesity prevention programmes across Europe (n = 8) and one with scientists participating in European obesity prevention projects (n = 5)...
September 18, 2017: Pediatric Obesity
https://www.readbyqxmd.com/read/28919590/a-study-of-the-discussions-on-psychiatry-of-korea-in-the-1960s-and-1970s-from-mental-hygiene-to-modern-psychiatry
#20
Ji-Yeon Im
This study is to review the emergence of new psychiatrists, scientific rationalization, and popular internalization to reorganize the formation process of modern psychological medicine system. Unlike eugenic psychiatry from the Japanese Colonial Era, the social conditions and contexts forming autonomous system of psychiatry of Korea in the 1960s and 1970s have been concentrated. The discussion approach has been tried to secure two perspectives-treatment and criticism-at the same time and to expand the time and scope of study through the extensive texts such as newspapers, magazines, books, advertisements, and others in the 1960s and 1970s...
August 2017: Ŭi Sahak
keyword
keyword
67158
1
2
Fetch more papers »
Fetching more papers... Fetching...
Read by QxMD. Sign in or create an account to discover new knowledge that matter to you.
Remove bar
Read by QxMD icon Read
×

Search Tips

Use Boolean operators: AND/OR

diabetic AND foot
diabetes OR diabetic

Exclude a word using the 'minus' sign

Virchow -triad

Use Parentheses

water AND (cup OR glass)

Add an asterisk (*) at end of a word to include word stems

Neuro* will search for Neurology, Neuroscientist, Neurological, and so on

Use quotes to search for an exact phrase

"primary prevention of cancer"
(heart or cardiac or cardio*) AND arrest -"American Heart Association"