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https://www.readbyqxmd.com/read/28550214/cvs-support-for-veterinary-record-s-campaign-to-restrict-the-promotion-of-brachycephalic-breeds-in-advertising
#1
(no author information available yet)
No abstract text is available yet for this article.
May 27, 2017: Veterinary Record
https://www.readbyqxmd.com/read/28548610/harnessing-youth-and-young-adult-culture-improving-the-reach-and-engagement-of-the-truth%C3%A2-campaign
#2
Elizabeth Hair, Lindsay Pitzer, Morgane Bennett, Michael Halenar, Jessica Rath, Jennifer Cantrell, Nicole Dorrler, Eric Asche, Donna Vallone
The national youth and young adult tobacco prevention mass media campaign, truth®, relaunched in 2014 with the goal of creating "the generation that ends smoking." The objective of this study was to assess whether the strategy of airing truth ads during popular, culturally relevant televised events was associated with higher ad and brand awareness and increases in social media engagement. Awareness of six truth advertisements that aired during popular television events and self-reported social media engagement were assessed via cross-sectional online surveys of youth and young adults aged 15-21 years...
May 26, 2017: Journal of Health Communication
https://www.readbyqxmd.com/read/28545826/gamified-twitter-microblogging-to-support-resident-preparation-for-the-american-board-of-surgery-in-service-training-examination
#3
Laura C Lamb, Monica M DiFiori, Vijay Jayaraman, Brian D Shames, James M Feeney
OBJECTIVE: We sought to determine if a daily gamified microblogging project improves American Board of Surgery In-Service Training Examination (ABSITE) scores for participants. DESIGN: In July 2016, we instituted a gamified microblogging project using Twitter as the platform and modified questions from one of several available question banks. A question of the day was posted at 7-o׳clock each morning, Monday through Friday. Respondents were awarded points for speed, accuracy, and contribution to discussion topics...
May 22, 2017: Journal of Surgical Education
https://www.readbyqxmd.com/read/28545596/unhealthy-food-advertising-directed-to-children-on-new-zealand-television-extent-nature-impact-and-policy-implications
#4
Stefanie Vandevijvere, Alanna Soupen, Boyd Swinburn
OBJECTIVE: To comprehensively assess the extent, nature and impact of unhealthy food advertising targeted to children on New Zealand television. DESIGN: Four weekdays and four weekend days were randomly selected over the period June-August 2015. Programming was recorded from 06.00 to 00.00 hours (midnight), for a total of 432 h. Audience ratings were used to identify children's peak viewing times. SETTING: New Zealand. SUBJECTS: The three major free-to-air channels...
May 26, 2017: Public Health Nutrition
https://www.readbyqxmd.com/read/28544093/adolescents-exposure-to-paid-alcohol-advertising-on-television-and-their-alcohol-use-exploring-associations-over-a-13-year-period
#5
V White, D Azar, A Faulkner, K Coomber, S Durkin, M Livingston, T Chikritzhs, R Room, M Wakefield
AIMS: To determine i) whether Australian adolescents' exposure to television alcohol advertisements changed between 1999 and 2011 and ii) examine the association between television alcohol advertising and adolescent drinking behaviours. DESIGN: Cross-sectional surveys conducted every three years between 1999 and 2011. Analyses examined associations between advertising exposures and reported drinking. SETTING: Five Australian major cities. PARTICIPANTS: Students aged 12-17 years participating in a triennial nationally representative school-based survey residing in the television advertising markets associated with the major cities (sample size range per survey: 12644 to 16004)...
May 20, 2017: Addiction
https://www.readbyqxmd.com/read/28542951/advertisement
#6
(no author information available yet)
No abstract text is available yet for this article.
June 2017: Journal of Anatomy
https://www.readbyqxmd.com/read/28541883/uv-tanning-advertisements-in-national-high-school-newspapers
#7
Seth J Lofgreen, Renee Domozych, Monica Doctor, Christine Reimer, Alyssa Self, Robert P Dellavalle
Many young adults have utilized indoor ultraviolet(UV) tanning, putting them at higher risk for development of skin cancers. Prior to the increased regulations on indoor tanning for minors, indoor tanning businesses marketed to teens through modalities such as advertisements in high school newspapers. The purpose of this study was to quantify tanning advertisements in high school newspapers published across the United States between August 2014 and July 2015. Online versions of the newspaper issues were available on issuu...
April 15, 2017: Dermatology Online Journal
https://www.readbyqxmd.com/read/28541219/inferring-social-influence-of-anti-tobacco-mass-media-campaign
#8
Qianyi Zhan, Jiawei Zhang, Philip Yu, Sherry Emery, Junyuan Xie
Anti-tobacco mass media campaigns are designed to influence tobacco users. It has been proved that campaigns will produce users' changes in awareness, knowledge, and attitudes, and also produce meaningful behavior change of audience. Antismoking television advertising is the most important part in the campaign. Meanwhile nowadays successful online social networks are creating new media environment, however little is known about the relation between social conversations and anti-tobacco campaigns. This paper aims to infer social influence of these campaigns, and the problem is formally referred to as the Social Influence inference of anti-Tobacco mass mEdia campaigns (SITE) problem...
May 23, 2017: IEEE Transactions on Nanobioscience
https://www.readbyqxmd.com/read/28540162/effect-of-brand-and-advertising-medium-on-demand-for-e-cigarettes-evidence-from-an-experimental-auction
#9
Matthew C Rousu, Richard O'Connor, Jay Corrigan
Print and television advertisements for e-cigarettes are currently legal in the United States. Given that e-cigarettes are a lower-risk alternative to cigarettes, these ads could have a positive public health impact if they motivate smokers to switch to e-cigarettes. However, the public health impact of e-cigarette ads could be negative if ads increase demand for both e-cigarettes and cigarettes. We use experimental auctions -in which participants bid in real auctions and winners pay for the items they purchase - to study the effect of print and TV e-cigarettes ads on demand for the brand from the ad, for another e-cigarettes brand, and for cigarettes...
September 2017: Preventive Medicine Reports
https://www.readbyqxmd.com/read/28538798/-analysis-of-tv-food-advertising-in-the-context-of-recommendations-by-the-food-guide-for-the-brazilian-population
#10
Emanuella Gomes Maia, Bruna Vieira de Lima Costa, Francielly de Souza Coelho, Julia Soares Guimarães, Rafaela Garcia Fortaleza, Rafael Moreira Claro
This study aimed to analyze TV food advertising in Brazil based on the recommendations of the Food Guide for the Brazilian Population, 2014. Programming from the four most popular TV channels was recorded on two non-consecutive days in January 2014. The commercials were categorized in (i) foods and beverages, (ii) restaurants, and (iii) non-food services, goods, and products, with those in the first category subdivided according to recommendations in the food guide. The commercials' categories were described by means of their frequency (and 95% confidence interval), for all the records and according to the day of the week...
May 18, 2017: Cadernos de Saúde Pública
https://www.readbyqxmd.com/read/28535478/the-effect-of-billboard-design-specifications-on-driving-a-pilot-study
#11
Hadas Marciano, Pe'erly Setter
Decades of research on the effects of advertising billboards on road accident rates, driver performance, and driver visual scanning behavior, has produced no conclusive findings. We suggest that road safety researchers should shift their focus and attempt to identify the billboard characteristics that are most distracting to drivers. This line of research may produce concrete guidelines for permissible billboards that would be likely to reduce the influence of the billboards on road safety. The current study is a first step towards this end...
May 20, 2017: Accident; Analysis and Prevention
https://www.readbyqxmd.com/read/28534680/advertising-and-front-matter
#12
(no author information available yet)
No abstract text is available yet for this article.
June 2017: Applied Spectroscopy
https://www.readbyqxmd.com/read/28532472/an-audit-of-food-and-beverage-advertising-on-the-sydney-metropolitan-train-network-regulation-and-policy-implications
#13
Emma Sainsbury, Stephen Colagiuri, Roger Magnusson
BACKGROUND: Increased marketing of energy-dense, nutrient-poor foods has been identified as a driver of the global obesity epidemic and a priority area for preventative efforts. Local and international research has focused on the unhealthiness of television advertising, with limited research into the growing outdoor advertising industry. This study aimed to examine the extent of food and beverage advertising on the Sydney metropolitan train network, and to assess the nutritional quality of advertised products against the Australian Guide to Healthy Eating...
May 22, 2017: BMC Public Health
https://www.readbyqxmd.com/read/28531308/challenges-of-research-recruitment-in-a-university-setting-in-england
#14
Claudia Vadeboncoeur, Charlie Foster, Nick Townsend
The recruitment is an integral part of most research projects in medical sciences involving human participants. In health promotion research, there is increasing work on the impact of environments. Settings represent environments such as schools where social, physical and psychological development unfolds. In this study, we investigated weight gain in students within a university setting. Barriers to access and recruitment of university students within a specific setting, in the context of health research are discussed...
May 20, 2017: Health Promotion International
https://www.readbyqxmd.com/read/28531237/burden-of-neurological-diseases-in-the-us-revealed-by-web-searches
#15
Ricardo Baeza-Yates, Puneet Mohan Sangal, Pablo Villoslada
BACKGROUND: Analyzing the disease-related web searches of Internet users provides insight into the interests of the general population as well as the healthcare industry, which can be used to shape health care policies. METHODS: We analyzed the searches related to neurological diseases and drugs used in neurology using the most popular search engines in the US, Google and Bing/Yahoo. RESULTS: We found that the most frequently searched diseases were common diseases such as dementia or Attention Deficit/Hyperactivity Disorder (ADHD), as well as medium frequency diseases with high social impact such as Parkinson's disease, MS and ALS...
2017: PloS One
https://www.readbyqxmd.com/read/28529422/should-advertising-by-aesthetic-surgeons-be-permitted
#16
Venkataram Mysore
No abstract text is available yet for this article.
January 2017: Journal of Cutaneous and Aesthetic Surgery
https://www.readbyqxmd.com/read/28529421/should-advertising-by-aesthetic-surgeons-be-permitted
#17
Neeraj Nagpal
Cosmetic, aesthetic and cutaneous surgical procedures require qualified specialists trained in the various procedures and competent to handle complications. However, it also requires huge investments in terms of infrastructure, trained staff and equipment. To be viable advertising is essential to any establishment which provides cosmetic and aesthetic procedures. Business men with deep pockets establish beauty chains which also provide these services and advertise heavily to sway public opinion in their favour...
January 2017: Journal of Cutaneous and Aesthetic Surgery
https://www.readbyqxmd.com/read/28529370/prevention-early-intervention-and-harm-reduction-of-substance-use-in-adolescents
#18
R C Jiloha
This paper presents a systematic review on the effectiveness of prevention, early intervention, and harm reduction including treatment of substance abuse among adolescents for tobacco, alcohol and illicit drugs. Taxation, public consumption bans, restriction on advertisements, and minimum legal age for consumption, are effective measures to reduce the use of tobacco and alcohol. School-based prevention and skill-training interventions are effective tools to reduce substance use among adolescents. Social norms and intervention to reduce substance use in adolescents do not have strong evidence of effectiveness...
January 2017: Indian Journal of Psychiatry
https://www.readbyqxmd.com/read/28529114/perceptions-of-healthy-eating-amongst-indian-adolescents-in-india-and-canada
#19
Natasha Correa, Divya Rajaraman, Sumathi Swaminathan, Mario Vaz, K G Jayachitra, Scott A Lear, Zubin Punthakee
INTRODUCTION: Dietary patterns have contributed to the rising prevalence of overweight and obesity among Indian adolescents. Yet there are limited studies on their perspectives on healthy eating. The purpose of this study was to understand perceptions and attitudes of Indian-origin adolescents in India and Canada that may contribute to healthy eating behaviour. METHODS: Qualitative data collection and analysis of 13 focus group discussions (FGD) was conducted among 34 boys and 39 girls (total number of participants: 73) of different weight and socioeconomic status (SES) in rural and urban India, and urban Canada aged 11-18 years...
May 18, 2017: Appetite
https://www.readbyqxmd.com/read/28528463/facebook-advertising-to-recruit-young-urban-women-into-an-hiv-prevention-clinical-trial
#20
Rachel Jones, Lorraine J Lacroix, Eloni Porcher
Advertising via Facebook to elicit involvement in clinical trials has demonstrated promise in expanding geographic reach while maintaining confidentiality. The purpose of this study is to evaluate Facebook advertising to reach at-risk, predominately African American or Black women in higher HIV prevalence communities for an HIV prevention clinical trial, and to compare baseline characteristics to those recruited on-the-ground. Maintaining confidentiality and the practical aspects of creating and posting ads on Facebook are described...
May 20, 2017: AIDS and Behavior
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