Lila Gutuskey, Brenda K Wolford, Margaret K Wilkin, Rebecca Hofer, Julia M Fantacone, Marci K Scott
OBJECTIVE: Describe how a multiyear, mixed-methods evaluation informed the evolution of a healthy eating and physical activity social marketing campaign. DESIGN: Focus groups, A/B survey to test messages and images, telephone interviews (2019) with local programmers, and an annual outcome survey. SETTING: Statewide through multiple channels: billboards, transit signs, social media, website, and program resources like banners and posters. PARTICIPANTS: Supplemental Nutrition Assistance Program-Education eligible adults, focusing on mothers and caregivers...
July 9, 2022: Journal of Nutrition Education and Behavior