Alyssa Lowe, Amy Callis, Ann DiGirolamo, Amy W Girard, Amma Boakye, Emily Ogutu, Esther Omosa, Frida Okeyo, Lawrence Odollo, Betty Samburu, Caroline Arimi, Penjani Kamudoni, Wendy Gonzalez, Patrick Codjia, Laura Kiige
The Kenyan Ministry of Health (MOH) and a consortium of nutritionists, researchers and communication, and design specialists developed a novel approach to create an evidence-based recipe book promoting complementary feeding (CF) in Kenya. The ADAPT approach includes five steps: applied research (A), dialogue with stakeholders (D), adapted behaviour change communication (BCC) theories (A), purpose-driven visual communication (P), and tailoring to priority audiences (T). Through this approach, the recipe book addresses key knowledge gaps using behaviour change theories and visual communication best practice to increase accessibility, acceptability, retention and motivation for behaviour change...
October 3, 2023: Maternal & Child Nutrition