Sidney Turner, Elissa C Kranzler, Sarah Trigger, Aaron Kearsley, Joseph N Luchman, Christopher J Williams, Benjamin Denison, Heather Dahlen, Jae-Eun C Kim, Morgane Bennett, Tyler Nighbor, Trinidad Beleche, Leah Hoffman, Joshua Peck
INTRODUCTION: This study estimated the benefits and costs of the U.S. Department of Health and Human Services' We Can Do This COVID-19 public education campaign (the Campaign) and associated vaccination-related impacts. METHODS: Weekly media market and national Campaign expenditures were used to estimate weekly first-dose vaccinations that would not have occurred absent the Campaign, weekly Campaign-attributed complete vaccinations, and corresponding COVID-19 cases, hospitalizations, and deaths averted...
April 22, 2024: American Journal of Preventive Medicine