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Anti-reward theory

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https://www.readbyqxmd.com/read/27544888/judged-effectiveness-of-threat-and-coping-appraisal-anti-speeding-messages
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Rachel L Cathcart, A Ian Glendon
PURPOSE: Using a young driver sample, this experimental study sought to identify which combinations of threat-appraisal (TA) and coping-appraisal (CA) messages derived from protection motivation theory (PMT) participants would judge as most effective for themselves, and for other drivers. METHOD: The criterion variable was reported intention to drive within a signed speed limit. All possible TA/CA combinations of 18 previously highly-rated anti-speeding messages were presented both simultaneously and sequentially...
November 2016: Accident; Analysis and Prevention
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