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Anti-reward theory

Sherrie-Anne Kaye, Melanie J White, Ioni Lewis
OBJECTIVE: This study examined whether reward and punishment sensitivities, as conceptualised by Gray and McNaughton's revised Reinforcement Sensitivity Theory (RST), influenced young female drivers' attention towards a series of positive and negative anti-speeding advertisement images. Young females' increasing crash risk is associated with their engagement in risky behaviours which, in turn, has been associated with a stronger Behavioural Approach System (BAS; sensitive to rewards)...
August 24, 2017: Traffic Injury Prevention
Rachel L Cathcart, A Ian Glendon
PURPOSE: Using a young driver sample, this experimental study sought to identify which combinations of threat-appraisal (TA) and coping-appraisal (CA) messages derived from protection motivation theory (PMT) participants would judge as most effective for themselves, and for other drivers. METHOD: The criterion variable was reported intention to drive within a signed speed limit. All possible TA/CA combinations of 18 previously highly-rated anti-speeding messages were presented both simultaneously and sequentially...
November 2016: Accident; Analysis and Prevention
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