Sarah J Woodruff, Paige Coyne, Jory Fulcher, Rebecca Reagan, Larissa Rowdon, Sara Santarossa, Ann Pegoraro
This paper investigated how traditional media headlines framed the release of Canada's Food Guide (CFG) online in 2019 and how audiences reacted to its release on social media. Titles of online news articles, Facebook comments on news stories, and tweets from Twitter were collected using Meltwater and manual data collection. Leximancer software conducted conceptual extraction and relational analyses on written words and visual text. Human coding was completed to contextualize the content, which identified 9 prominent frames (food guide, impact, health, sustainable plant food, who will use?, Canadian culture, food and consumption practices, meat, and dairy)...
September 9, 2020: Canadian Journal of Dietetic Practice and Research