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Digital marketing

Donatella Panatto, Alexander Domnich, Roberto Gasparini, Paolo Bonanni, Giancarlo Icardi, Daniela Amicizia, Lucia Arata, Stefano Carozzo, Alessio Signori, Angela Bechini, Sara Boccalini
BACKGROUND: The recently launched Pneumo Rischio eHealth project, which consists of an app, a website, and social networking activity, is aimed at increasing public awareness of invasive pneumococcal disease (IPD). The launch of this project was prompted by the inadequate awareness of IPD among both laypeople and health care workers, the heavy socioeconomic burden of IPD, and the far from optimal vaccination coverage in Italy, despite the availability of safe and effective vaccines. OBJECTIVE: The objectives of our study were to analyze trends in Pneumo Rischio usage before and after a promotional campaign, to characterize its end users, and to assess its user-rated quality...
December 2, 2016: Journal of Medical Internet Research
John V C Nye, Maksym Bryukhanov, Ekaterina Kochergina, Ekaterina Orel, Sergiy Polyachenko, Maria Yudkevich
Is in utero exposure to testosterone correlated with earnings? The question matters for understanding determinants of wage differences that have attracted so much attention among economists in the past decade. Evidence indicates that markers for early testosterone exposure are correlated with traits like risk-taking and aggressiveness. But it is not at all clear how such findings might map into labor market success. We combine unique data from the Russian Longitudinal Monitoring Survey with measured markers (2D:4D ratios) for testosterone exposure and find that lower digit ratios (higher T) correlate with higher wages for women and for men, when controlling for age, education and occupation...
November 19, 2016: Economics and Human Biology
Kate Westberg, Constantino Stavros, Aaron C T Smith, Geoff Munro, Kevin Argus
INTRODUCTION AND AIMS: To examine how alcohol brands use sport in their communication activities on social media. Despite extensive research exploring alcohol advertising and sponsorship through sport, minimal attention has been given to digital platforms. DESIGN AND METHODS: This study undertakes a qualitative content analysis to examine the social media activity of alcohol brands sponsoring the three largest spectator sports in Australia: Australian rules football, rugby league and cricket...
November 20, 2016: Drug and Alcohol Review
Roger P Levin
While getting patient reviews posted on online sites appears problematic for periodontal practices, the author urges periodontists to encourage their patients to review their practices online on Yelp and other sites. The more positive online reviews practices receive, the higher the rankings on review sites, which will translate into more website visits and, ultimately, more new patient appointments.
October 27, 2016: Journal of Periodontology
Sinan Karaca, Ahmet Onur Akpolat, Ahmet Oztermeli, Mehmet Nuri Erdem, Mehmet Aydogan
OBJECTIVE: The aim of this study was to assess appropriateness of the sizes of available cervical disc prostheses based on tomographic measurement of human cervical vertebrae. METHODS: The anatomic dimensions of the C3-C7 segments were measured on 50 patients (age range 26-47 years) with computerized tomography scan and compared with the sizes of the popular cervical total disc prostheses (CTDP) at the market [Bryan (Medtronic), Prodisc-C (Synthes), Prestige LP (Medtronic), Discover (DePuy)]...
October 21, 2016: Acta Orthopaedica et Traumatologica Turcica
Peter Cnudde, Ola Rolfson, Szilard Nemes, Johan Kärrholm, Clas Rehnberg, Cecilia Rogmark, John Timperley, Göran Garellick
BACKGROUND: Sweden offers a unique opportunity to researchers to construct comprehensive databases that encompass a wide variety of healthcare related data. Statistics Sweden and the National Board of Health and Welfare collect individual level data for all Swedish residents that ranges from medical diagnoses to socioeconomic information. In addition to the information collected by governmental agencies the medical profession has initiated nationwide Quality Registers that collect data on specific diagnoses and interventions...
October 4, 2016: BMC Musculoskeletal Disorders
Kevin C Davis, Paul R Shafer, Robert Rodes, Annice Kim, Heather Hansen, Deesha Patel, Caryn Coln, Diane Beistle
BACKGROUND: Federal and state public health agencies in the United States are increasingly using digital advertising and social media to promote messages from broader multimedia campaigns. However, little evidence exists on population-level campaign awareness and relative cost efficiencies of digital advertising in the context of a comprehensive public health education campaign. OBJECTIVE: Our objective was to compare the impact of increased doses of digital video and television advertising from the 2013 Tips From Former Smokers (Tips) campaign on overall campaign awareness at the population level...
2016: Journal of Medical Internet Research
Stefan Huber, Hans-Christoph Nuerk, Klaus Willmes, Korbinian Moeller
Different models have been proposed for the processing of multisymbol numbers like two- and three-digit numbers but also for negative numbers and decimals. However, these multisymbol numbers are assembled from the same set of Arabic digits and comply with the place-value structure of the Arabic number system. Considering these shared properties, we suggest that the processing of multisymbol numbers can be described in one general model framework. Accordingly, we first developed a computational model framework realizing componential representations of multisymbol numbers and evaluated its validity by simulating standard empirical effects of number magnitude comparison...
September 12, 2016: Psychological Review
Damien Rhumorbarbe, Ludovic Staehli, Julian Broséus, Quentin Rossy, Pierre Esseiva
Darknet markets, also known as cryptomarkets, are websites located on the Darknet and designed to allow the trafficking of illicit products, mainly drugs. This study aims at presenting the added value of combining digital, chemical and physical information to reconstruct sellers' activities. In particular, this research focuses on Evolution, one of the most popular cryptomarkets active from January 2014 to March 2015. Evolution source code files were analysed using Python scripts based on regular expressions to extract information about listings (i...
October 2016: Forensic Science International
Svetlana Rodgers
This paper offers a concise review of technical and operational concepts underpinning commercialization of minimally processed functional foods (FFs), foods with fresh-like qualities commanding premium prices. The growing number of permitted nutritional content/health claims, many of which relate to well-being, coupled with emerging extraction and food processing technologies offers new exciting opportunities for small and medium size enterprises (SMEs) specializing in fresh produce to play an active role in the health market...
October 2016: Journal of Food Science
Kittichai Kasemsarn, Farnaz Nickpour
Cultural tourism is considered to be a niche market and little attention has been paid to it, as compared with mass tourism. Moreover, visitors have little motivation to visit actual historical sites and read the story displayed behind the exhibitions. These issues highlight a good opportunity to increase further potential extended tourism and increase the motivation of visitors. To broaden and increase the potential market, this study applies inclusive design principles as 'understanding and designing for diversity' and presents reports on the first study...
2016: Studies in Health Technology and Informatics
Mario Gutiérrez-Roig, Carlota Segura, Jordi Duch, Josep Perelló
Decisions made in our everyday lives are based on a wide variety of information so it is generally very difficult to assess what are the strategies that guide us. Stock market provides a rich environment to study how people make decisions since responding to market uncertainty needs a constant update of these strategies. For this purpose, we run a lab-in-the-field experiment where volunteers are given a controlled set of financial information -based on real data from worldwide financial indices- and they are required to guess whether the market price would go "up" or "down" in each situation...
2016: PloS One
Robert M Bauer, Thomas Gegenhuber
Crowdsourcing spreads and morphs quickly, shaping areas as diverse as creating, organizing, and sharing knowledge; producing digital artifacts; providing services involving tangible assets; or monitoring and evaluating. Crowdsourcing as sourcing by means of 'global search' yields four types of values for sourcing actors: creative expertise, critical items, execution capacity, and bargaining power. It accesses cheap excess capacities at the work realm's margins, channeling them toward production. Provision and utilization of excess capacities rationalize society while intimately connecting to a broader societal trend twisting consumers' and producers' roles: leading toward 'working consumers' and 'consuming producers' and shifting power toward the latter...
September 2015: Organization (London, England)
Melanie Haber, Ruchi Sanghani
No abstract text is available yet for this article.
2016: Behavioral Healthcare
D B Anantha Narayana, Sharanbasappa Durg, P Ram Manohar, Anita Mahapatra, A R Aramya
ETHNOPHARMACOLOGICAL RELEVANCE: Chyawanprash (CP), a traditional immune booster recipe, has a long history of ethnic origin, development, household preparation and usage. There are even mythological stories about the origin of this recipe including its nomenclature. In the last six decades, CP, because of entrepreneurial actions of some research Vaidyas (traditional doctors) has grown to industrial production and marketing in packed forms to a large number of consumers/patients like any food or health care product...
August 2, 2016: Journal of Ethnopharmacology
Elizabeth F Sutton, Leanne M Redman
The development and dissemination of smart devices has cultivated a global environment of hyperconnectivity and increased our access to information. The paralleled launch and success of the Mobile Health industry has created a market of commercially available applications or "apps" along with tools or sensors, which allow the user to receive and collect personal health information. Apps and accompanying tools now allow an individual to "self-digitize" and, pertaining to weight management, monitor their body weight, caloric intake, physical activity, and more...
2016: Diabetes, Metabolic Syndrome and Obesity: Targets and Therapy
Tobias Langlotz, Matthew Cook, Holger Regenbrecht
Optical see-through head-mounted displays are currently seeing a transition out of research labs towards the consumer-oriented market. However, whilst availability has improved and prices have decreased, the technology has not matured much. Most commercially available optical see-through head mounted displays follow a similar principle and use an optical combiner blending the physical environment with digital information. This approach yields problems as the colors for the overlaid digital information can not be correctly reproduced...
November 2016: IEEE Transactions on Visualization and Computer Graphics
Abby Andrews, Katharine A Wallis, Felicity Goodyear-Smith
INTRODUCTION The Department of General Practice and Primary Health Care at the University of Auckland is considering developing a Master of Primary Health Care (MPHC) programme. Masters level study entails considerable investment of both university and student time and money. AIM To explore the views of potential students and possible employers of future graduates to discover whether there is a market for such a programme and to inform the development of the programme. METHODS Semi-structured interviews were conducted with 30 primary health care stakeholders...
June 2016: Journal of Primary Health Care
Edward H Wood, Andrew A Moshfeghi, Eric D Nudleman, Darius M Moshfeghi
INTRODUCTION: Retinopathy of Prematurity (ROP) is a leading cause of childhood blindness. The incidence of ROP is rising, placing greater demands on the healthcare providers that serve these patients and their families. Telemedicine remote digital fundus imaging (TM-RDFI) plays a pivotal role in ROP management, and has allowed for the expansion of ROP care into previously underserved areas. AREAS COVERED: A broad literature review through the pubmed index was undertaken with the goal of summarizing the current state of ROP and guidelines for its screening ...
August 2016: Expert Review of Medical Devices
Eric W Hoffman, Erica Weintraub Austin, Bruce E Pinkleton, Bruce W Austin
College students' use of digital communication technology has led to a rapid expansion of digital alcohol marketing efforts. Two surveys (total usable n = 637) were conducted to explore college students' experiences with alcohol-related social media, their decision making related to alcohol use, and their problematic drinking behaviors. Study results indicated that students' use of alcohol-related social media predicted their problem drinking behaviors. In addition, students' wishful identification, perceived desirability, perceived similarity, and normative beliefs predicted their expectancies for drinking alcohol...
July 15, 2016: Health Communication
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