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Digital marketing

Ariel F Pomputius
Wellness-the balance of mental, emotional, spiritual, and physical health for the overall health benefit of the individual-is a growing concern, particularly for professionals in the medical field. Although wellness is usually viewed in opposition to technology, more digital devices and mobile applications are emerging to support wellness for health consumers. This wellness technology seeks to improve the overall health of the user through increasing calm and decreasing stress. This column will explain what wellness technology is, concerns over its widespread application, examples of wellness devices on the market currently, and an overview of where it is being applied in libraries...
April 2018: Medical Reference Services Quarterly
Linda Waldman, Tanvir Ahmed, Nigel Scott, Shahinoor Akter, Hilary Standing, Sabrina Rasheed
BACKGROUND: Information and Communications Technologies (ICTs) which enable people to access, use and promote health information through digital technology, promise important health systems innovations which can challenge gatekeepers' control of information, through processes of disintermediation. College students, in pursuit of sexual and reproductive health (SRH) information, are particularly affected by gatekeeping as strong social and cultural norms restrict their access to information and services...
March 20, 2018: Globalization and Health
Alissa Knight, John Fouyaxis, Geoff Jarrad, Kinga Beski, Gerald Cho, Niranjan Bidargaddi
The rapid ageing of the population is a worldwide inexorable demographic transformation. At a time of immense social, political and economic change, the growing elderly population is at the forefront of global burden, placing an increasing strain on the federal, state, and local budgets. Many public policy responses to the impending ageing epidemic have begun, particularly with regards to dementia prevention and quality of life for older adults. However, to date, the fruition of such efforts remains to be discovered...
2018: Studies in Health Technology and Informatics
Christopher Holmberg, Christina Berg, Jovanna Dahlgren, Lauren Lissner, John Eric Chaplin
This study aimed to explore experiences with online information regarding food, weight management, and health in a group of adolescents in treatment for obesity. Individual semi-structured interviews with 20 adolescents were conducted. Participants used a screen-recorded laptop to demonstrate their search procedures and online information sources. The transcribed interviews were categorized using qualitative content analysis. The adolescents described both encouraging and discouraging experiences. On one hand, they said that online forums could provide nutritious meal ideas and inspiration as well as social support for behavior change...
March 1, 2018: Health Informatics Journal
Burak Yilmaz, Ediz Kale, William M Johnston
STATEMENT OF PROBLEM: Computer-aided design and computer-aided manufacturing (CAD-CAM) high-density polymers (HDPs) have recently been marketed for the fabrication of long-term interim implant-supported fixed prostheses. However, information regarding the precision of fit of CAD-CAM HDP implant-supported complete-arch screw-retained prostheses is scarce. PURPOSE: The purpose of this in vitro study was to evaluate the marginal discrepancy of CAD-CAM HDP complete-arch implant-supported screw-retained fixed prosthesis frameworks and compare them with conventional titanium (Ti) and zirconia (Zir) frameworks...
February 21, 2018: Journal of Prosthetic Dentistry
Benjamin Gory, Raphaël Blanc, Francis Turjman, Jérôme Berge, Michel Piotin
BACKGROUND AND PURPOSE: The Barrel vascular reconstruction device (Barrel VRD) is a novel stent with design features that allow endovascular coiling of wide-necked bifurcation aneurysms while preserving adjacent branches, without necessitating dual stent implantation. This study aimed to assess the safety and effectiveness of the Barrel VRD at 12-month follow-up. MATERIALS AND METHODS: The Barrel VRD trial is a prospective, multicenter, observational post-marketing registry evaluating the use of the Barrel VRD for treatment of wide-necked bifurcation aneurysms...
February 2, 2018: Journal of Neurointerventional Surgery
Chong-You Chen, Chia-Lin Chen, Chang-Ming Wang, Wei-Ssu Liao
Paper-based analytical devices are an emerging class of lightweight and simple-to-use analytical platform. However, challenges such as instrumental requirements and chemical reagents durability, represent a barrier for less-developed countries and markets. Herein, we report an advanced laminated device using red emitting copper nanocluster and RGB digital analysis for signal improvement. Upon RGB system assistance, the device signal-to-background ratio and the calibration sensitivity are highly enhanced under a filter-free setup...
February 9, 2018: Nanomaterials
Julia Hagen, Wolfgang Lauer
As is the case in other sectors, innovative digital products have started to enter the health market, too. If digital products like apps are considered medical devices, startups are often confronted with regulatory procedures that they deem to be slow and with which they are not familiar. This applies to both the certification procedures and the requirements and procedures for reimbursement, where problems could occur. The aim of this article is to better understand the startups' experience in navigating through these procedures, the hurdles they encounter, and their need for support...
February 5, 2018: Bundesgesundheitsblatt, Gesundheitsforschung, Gesundheitsschutz
Kasey R Claborn, Ellen Meier, Mary Beth Miller, Eleanor L Leavens, Emma I Brett, Thad Leffingwell
Disease management remains a challenge for many people living with HIV (PLWH). Digital health interventions (DHIs) may assist with overcoming these challenges and reducing burdens on clinical staff; however, there is limited data regarding methods to improve uptake and acceptability of DHIs among PLWH. This qualitative study aimed to assess patient and provider perspectives on the use of DHIs and strategies to promote uptake among PLWH. Eight focus groups with patients (k = 5 groups; n = 24) and providers (k = 3 groups; n = 12) were conducted May through October of 2014...
January 27, 2018: Translational Behavioral Medicine
Dominik Groß, Mathias Schmidt
The aim of technical innovation-and the standpoint from which to assess technology-must be to expand human spaces of action and improve social coexistence. Although many current developments have the potential for furthering this aim, they also imply the danger of being misused. The potential for misuse can be recognized and dealt with at an early stage if ethics is an integral part of technology development. Relevant evaluation criteria include benefit and damage potential, possible repercussions on the physician-patient relationship, self-efficacy, and self-determination (autonomy) of the actors based on full knowledge, appropriate attribution of responsibility, and the access and distribution of rights...
January 30, 2018: Bundesgesundheitsblatt, Gesundheitsforschung, Gesundheitsschutz
Limin Buchanan, Bridget Kelly, Heather Yeatman, Kishan Kariippanon
The marketing of unhealthy commodities through traditional media is known to impact consumers' product attitudes and behaviors. Less is known about the impacts of digital marketing (online promotional activities), especially among young people who have a strong online presence. This review systematically assesses the relationship between digital marketing and young people's attitudes and behaviors towards unhealthy commodities. Literature was identified in June 2017 by searches in six electronic databases. Primary studies (both qualitative and quantitative) that examined the effect of digital marketing of unhealthy food or beverages, alcohol and tobacco products on young people's (12 to 30 years) attitudes, intended and actual consumption were reviewed...
January 29, 2018: Nutrients
Johanna Gregor-Haack
A reimbursement category for "apps" does not exist in German statutory health insurance. Nevertheless different ways for reimbursement of digital health care products or processes exist. This article provides an overview and a description of the most relevant finance and reimbursement categories for apps in German statutory health insurance. The legal qualifications and preconditions of reimbursement in the context of single contracts with one health insurance fund will be discussed as well as collective contracts with national statutory health insurance funds...
January 26, 2018: Bundesgesundheitsblatt, Gesundheitsforschung, Gesundheitsschutz
H Gehring, K Rackebrandt, M Imhoff
The terms e‑Health and digitization are core elements of a change in our time. The main drivers of this change - in addition to a dynamic market - are the serious advantages for the healthcare sector in the processing of tasks and requirements. The large amounts of data, the intensively growing medical knowledge, the rapidly advancing technological developments and the goal of a personalized, customized therapy for the patient, make the application absolutely necessary. While e‑Health describes the use of information and communication technologies in healthcare, the concept of digitization is associated with the underlying processes of change and innovation...
January 25, 2018: Bundesgesundheitsblatt, Gesundheitsforschung, Gesundheitsschutz
Cornelia Johanna Franziska Scheitz, Lawrence J Peck, Eli S Groban
There is a digital revolution taking place and biotechnology companies are slow to adapt. Many pharmaceutical, biotechnology, and industrial bio-production companies believe that software must be developed and maintained in-house and that data are more secure on internal servers than on the cloud. In fact, most companies in this space continue to employ large IT and software teams and acquire computational infrastructure in the form of in-house servers. This is due to a fear of the cloud not sufficiently protecting in-house resources and the belief that their software is valuable IP...
January 16, 2018: Journal of Industrial Microbiology & Biotechnology
Sarmento Júnior Mazivila
Discrimination of biodiesel feedstock present in diesel-biodiesel blend is challenging due to the great similarity in the spectral profile as well as digital image profile of each type of feedstock employed in biodiesel production. Once the marketed diesel-biodiesel blend is subsidized, in which motivates adulteration in biofuel blend by cheaper supplies with high solubility to obtain profits associated with the subsidies involved in biodiesel production. Non-destructive analytical methods based on qualitative and quantitative analysis for detecting marketed diesel-biodiesel blend adulteration are reviewed...
April 1, 2018: Talanta
E L Andrade, W D Evans, N D Barrett, S D Cleary, M C Edberg, R D Alvayero, E C Kierstead, A Beltran
Immigrant Latino youth represent a high-risk subgroup that should be targeted with health promotion efforts. However, there are considerable barriers to engagement in health-related programming. Little is known about the engagement possibilities of social marketing campaigns and digital strategies for traditionally 'hard-to-reach' immigrants, underscoring the importance of testing these techniques with immigrant Latino adolescents. We developed and piloted a place-based social marketing campaign in coordination with the branded, Positive Youth Development-based (PYD) Adelante intervention targeting risk factors for co-occurring youth substance abuse, sexual risk and violence...
January 9, 2018: Health Education Research
R Ankri, M-H Maroune
West Africa still faces important public health issues today: improving the health infrastructure, compensating for the lack of medical personnel, and bringing the rural "lost-to-follow-up" population into an inclusive healthcare system. At the same time, the boom in the mobile telephone market is providing important business opportunities for telecommunications companies in this field, leading to the rapid propagation of eHealth solutions. Thus, the telecom companies' technical innovations enable the creation of digital health solutions adapted to the specific needs of the West African market...
November 1, 2017: Médecine et Santé Tropicales
Hélène Kaplon, Janice M Reichert
The pace of antibody therapeutics development accelerated in 2017, and this faster pace is projected to continue through 2018. Notably, the annual number of antibody therapeutics granted a first approval in either the European Union (EU) or United States (US) reached double-digits (total of 10) for the first time in 2017. The 10 antibodies granted approvals are: brodalumab, dupilumab, sarilumab, guselkumab, benralizumab, ocrelizumab, inotuzumab ozogamicin, avelumab, duvalumab, and emicizumab. Brodalumab, however, had already been approved in Japan in 2016...
January 4, 2018: MAbs
Damien Rhumorbarbe, Denis Werner, Quentin Gilliéron, Ludovic Staehli, Julian Broséus, Quentin Rossy
Weapons related webpages from nine cryptomarkets were manually duplicated in February 2016. Information about the listings (i.e. sales proposals) and vendors' profiles were extracted to draw an overview of the actual online trafficking of weapons. Relationships between vendors were also inferred through the analysis of online digital traces and content similarities. Weapons trafficking is mainly concentrated on two major cryptomarkets. Besides, it accounts for a very small proportion of the illicit trafficking on cryptomarkets compared to the illicit drugs trafficking...
December 8, 2017: Forensic Science International
Stephan Huber, Janosch A Priebe, Kaja-Maria Baumann, Anne Plidschun, Christine Schiessl, Thomas R Tölle
BACKGROUND: Even though modern concepts of disease management of unspecific low back pain (LBP) postulate active participation of patients, this strategy is difficult to adapt unless multidisciplinary pain therapy is applied. Recently, mobile health solutions have proven to be effective aides to foster self-management of many diseases. OBJECTIVE: The objective of this paper was to report on the retrospective short-term results of a digital multidisciplinary pain app for the treatment of LBP...
December 4, 2017: JMIR rehabilitation and assistive technologies
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