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Direct to consumer advertising

Maya B Mathur, Michael Gould, Nayer Khazeni
Background: Direct-to-consumer (DTC) prescription drug advertisements are thought to induce "boomerang effects," meaning they reduce the perceived effectiveness of a potential alternative option: non-pharmaceutical treatment via lifestyle change. Past research has observed such effects using artificially created, text-only advertisements that may not adequate capture the complex, conflicting portrayal of lifestyle change in real television advertisements. In other risk domains, individual "problem status" often moderates boomerang effects, such that subjects who currently engage in the risky behavior exhibit the strongest boomerang effects...
2016: Frontiers in Psychology
Steven A Kaplan
No abstract text is available yet for this article.
November 2016: Journal of Urology
Rebecca S Johnson, Emma J Croager, Caitlin B Kameron, Iain S Pratt, Thomas D Vreugdenburg, Terry Slevin
In recent years, nonmammographic breast imaging devices, such as thermography, electrical impedance scanning and elastography, have been promoted directly to consumers, which has captured the attention of governments, researchers and health organisations. These devices are not supported by evidence and risk undermining existing mammographic breast cancer screening services. During a 5-year period, Cancer Council Western Australia (CCWA) used strategic research combined with legal, policy and media advocacy to contest claims that these devices were proven alternatives to mammography for breast cancer screening...
September 30, 2016: Public Health Research & Practice
عاشور هديل, العبادي إبراهيم
This study aimed to investigate the extent to which direct-to-consumer advertising (DTCA) for pharmaceuticals is disseminated in Jordan and to identify subsequent gender differences. The study was conducted on two samples: 1) patients (drug consumers) attending Jordan University Hospital, and 2) physicians working at the hospital (prescribers). A questionnaire was distributed to male and female patients (n=550), and based on its results a second questionnaire was designed and distributed to male and female physicians (n=200)...
2016: Eastern Mediterranean Health Journal, la Revue de Santé de la Méditerranée Orientale
Maria Gurevich, Usra Leedham, Amy Brown-Bowers, Nicole Cormier, Zara Mercer
Contemporary social theorists emphasise the cultural quest for authenticity under conditions of increasing artificiality. Within this context, the body is commonly treated as an 'unfinished' surface requiring ongoing transformation to fulfil identity obligations. In this paper, we examine one such identity authentication project in the form of marketing of men's sexuopharmaceuticals. We use online pharmaceutical advertising for four approved sexuopharmaceuticals (Viagra, Cialis, STAXYN and Stendra) to describe the ideal neoliberal consumer...
September 21, 2016: Culture, Health & Sexuality
Sara J Becker, Miriam M Midoun
OBJECTIVE: To systematically analyze the effects of direct-to-consumer advertising (DTCA) on patient requests for medication and physician prescribing across psychiatry-relevant studies. DATA SOURCES: MEDLINE, PsycINFO, Thomson Reuters' ISI Web of Knowledge, and Google Scholar were searched (1999-2014) using variations of the terms direct-to-consumer advertising and psychiatric. Reference lists and an online repository of DTCA manuscripts were also scrutinized. STUDY SELECTION: English-language studies collecting data at the point of service, focusing on or including psychiatric medication, and assessing the effects of DTCA on patient and/or physician behavior were included...
September 13, 2016: Journal of Clinical Psychiatry
Arthur G Lipman
No abstract text is available yet for this article.
September 2016: Journal of Pain & Palliative Care Pharmacotherapy
Lowell E Schnipper, Gregory A Abel
No abstract text is available yet for this article.
August 11, 2016: JAMA Oncology
Crystal Adams
No abstract text is available yet for this article.
August 11, 2016: JAMA Oncology
Frans Folkvord, Harm Veling, Hans Hoeken
OBJECTIVE: Implicit approach reactions to energy-dense snack food can facilitate unhealthy eating in children. Therefore, an experiment was conducted to test whether modifying implicit reactions to snack food by means of a go/no-go task can reduce consumption of this food. The effectiveness of this intervention on actual snack intake after exposure to a food or a control advertisement was tested. METHOD: Children (133; age range = 7-10 years) played an advergame promoting either energy-dense food or nonfood products...
August 2016: Health Psychology: Official Journal of the Division of Health Psychology, American Psychological Association
Varsha Jain, Subhadip Roy, Neha Damle, Khyati Jagani
Nutraceuticals, a combination of nutrition and pharmaceutical, have grown rapidly as a product globally. Nutraceuticals can be advertised directly to consumers as well as prescribed, and thus involve multiple stakeholders in the marketing communication process. The present study investigates the marketing communication aspects of nutraceuticals using 216 semistructured in-depth interviews including all stakeholders in the process such as company/brand, physicians, pharmacists, and consumers. The findings bring out the role of each participant in the communication process and a comprehensive picture of the same...
July 2016: Health Marketing Quarterly
Luceta McRoy, Robert Weech-Maldonado, W David Bradford, Nir Menachemi, Michael Morrisey, Meredith Kilgore
Asthma medication adherence is low, particularly among Medicaid enrollees. There has been much debate on the impact of direct-to-consumer advertising (DTCA) on health care use, but the impact on medication use among children with asthma has been unexamined. The study sample included 180,584 children between the ages of 5 and 18 with an asthma diagnosis from a combined dataset of Medicaid Analytic eXtract and national advertising data. We found that DTCA expenditure during the study period was significantly associated with an increase in asthma medication use...
July 2016: Health Marketing Quarterly
David Christopher DeAndrea, Megan Ashley Vendemia
BACKGROUND: More people are seeking health information online than ever before and pharmaceutical companies are increasingly marketing their drugs through social media. OBJECTIVE: The aim was to examine two major concerns related to online direct-to-consumer pharmaceutical advertising: (1) how disclosing an affiliation with a pharmaceutical company affects how people respond to drug information produced by both health organizations and online commenters, and (2) how knowledge that health organizations control the display of user-generated comments affects consumer health knowledge and behavior...
2016: Journal of Medical Internet Research
Jeff Niederdeppe, Rosemary J Avery, Maxwell D Kellogg, Alan Mathios
This study examines whether exposure to direct-to-consumer advertising (DTCAs) for statin drugs is associated with non-pharmaceutical behaviors to prevent cardiovascular disease. We focus on the relationship between statin drug DTCA exposure and the frequency of (a) visits to fast-food restaurants and (b) exercise. We combine data on the televised broadcast availability of statin drug DTCAs in large media markets in the United States with 18 waves of the Simmons National Consumer Survey (NCS; n = 120, 229) from 2001 to 2009...
July 18, 2016: Health Communication
Amie C O'Donoghue, Helen W Sullivan, Pamela A Williams, Claudia Squire, Kevin R Betts, Jessica Fitts Willoughby, Sarah Parvanta
In 2 studies, we investigated how laypersons perceive the Food and Drug Administration (FDA) approval process, FDA authority, and the presentation of composite scores in direct-to-consumer (DTC) prescription drug print ads. The 1st study consisted of 4 focus groups (N = 38) in 2 cities. Using a semi-structured guide, a moderator led participants through the viewing of 3 existing DTC print ads that differed in the presence or absence of composite score information, and participants discussed their views of the ads and their understanding of composite scores...
August 2016: Journal of Health Communication
Stephen Mohney, Daniel J Lee, John C Elfar
There has been a marked increase in the number of physicians marketing themselves directly to patients and consumers. However, it is unclear how different promotional styles affect patients' perceptions of their physicians. We hypothesized that self-promoting orthopedic surgeons enjoy a more positive impact on nonphysician patients as compared to non-self-promoting surgeons, as well as a corresponding negative impact on their peer-surgeons. Surgeon websites were selected from the 5 largest population centers in the United States...
May 2016: American Journal of Orthopedics
Nilesh S Bhutada, Brent L Rollins, Matthew Perri
A randomized, posttest-only online survey study of adult U.S. consumers determined the advertising effectiveness (attitude toward ad, brand, company, spokes-characters, attention paid to the ad, drug inquiry intention, and perceived product risk) of animated spokes-characters in print direct-to-consumer (DTC) advertising of prescription drugs and the moderating effects of consumers' involvement. Consumers' responses (n = 490) were recorded for animated versus nonanimated (human) spokes-characters in a fictitious DTC ad...
June 17, 2016: Health Communication
Marta Batus
No abstract text is available yet for this article.
June 2016: Oncology (Williston Park, NY)
The Lancet Oncology
No abstract text is available yet for this article.
April 2016: Lancet Oncology
Isaac Wanasika
This commentary discusses pertinent issues from Hyosun Kim's paper on online prescription drug promotion. The study is well-designed and the findings highlight some of the consequences of the Food and Drug Administration's (FDA's) decision to deregulate online advertising of prescription drugs. While Kim's findings confirm some of the early concerns, they also provide a perspective of implementation challenges in the ever-changing technological environment.
2016: International Journal of Health Policy and Management
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