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https://www.readbyqxmd.com/read/29608136/effects-of-risk-disclosure-prominence-in-direct-to-consumer-advertising-dtca-of-prescription-drugs-an-integrative-cognitive-process-model
#1
Ilwoo Ju, Jin Seong Park
The literature shows that the prominence of risk disclosure influences consumer responses to direct-to-consumer advertising of prescription drugs. However, little is known about the psychological process whereby disclosure prominence exerts its influences on health beliefs and behavior. Based on a review of the literature on health cognition and behavior, the current study proposed and tested a model to show that risk disclosure prominence affects consumers' drug choice intention through the mediating roles of awareness of drug adverse reactions (ARs), perceived control over ARs, and perceived risk of ARs...
January 2018: Health Marketing Quarterly
https://www.readbyqxmd.com/read/29544511/online-advertising-and-marketing-claims-by-providers-of-proton-beam-therapy-are-they-guideline-based
#2
Mark T Corkum, Wei Liu, David A Palma, Glenn S Bauman, Robert E Dinniwell, Andrew Warner, Mark V Mishra, Alexander V Louie
BACKGROUND: Cancer patients frequently search the Internet for treatment options, and hospital websites are seen as reliable sources of knowledge. Guidelines support the use of proton radiotherapy in specific disease sites or on clinical trials. This study aims to evaluate direct-to-consumer advertising content and claims made by proton therapy centre (PTC) websites worldwide. METHODS: Operational PTC websites in English were identified through the Particle Therapy Co-Operative Group website...
March 15, 2018: Radiation Oncology
https://www.readbyqxmd.com/read/29524933/trade-agreements-and-direct-to-consumer-advertising-of-pharmaceuticals
#3
Deborah Gleeson, David B Menkes
There is growing international concern about the risks posed by direct-to-consumer advertising (DTCA) of prescription pharmaceuticals, including via the internet. Recent trade agreements negotiated by the United States, however, incorporate provisions that may constrain national regulation of DTCA. Some provisions explicitly mention DTCA; others enable foreign investors to seek compensation if new regulations are seen to harm their investments. These provisions may thus prevent countries from restricting DTCA or put them at risk of expensive legal action from companies seeking damages due to restrictions on advertising...
October 16, 2017: International Journal of Health Policy and Management
https://www.readbyqxmd.com/read/29524908/going-direct-to-the-consumer-examining-treatment-preferences-for-veterans-with-insomnia-ptsd-and-depression
#4
Cassidy A Gutner, Eric R Pedersen, Sean P A Drummond
Inclusion of consumer preferences to disseminate evidence-based psychosocial treatment (EBPT) is crucial to effectively bridge the science-to-practice quality chasm. We examined this treatment gap for insomnia, posttraumatic stress disorder (PTSD), depression, and comorbid symptoms in a sample of 622 young adult veterans through preference in symptom focus, treatment modality, and related gender differences among those screening positive for each problem. Data were collected from veteran drinkers recruited through targeted Facebook advertisements as part of a brief online alcohol intervention...
March 7, 2018: Psychiatry Research
https://www.readbyqxmd.com/read/29521524/relationship-between-exposure-to-direct-to-consumer-prescription-drug-advertising-dtca-and-patients-belief-accessibility-and-medication-adherence
#5
Heewon Im, Jisu Huh
One of the most frequent and strong arguments for supporting direct-to-consumer prescription drug advertising (DTCA) as a positive influence on individuals and society is that DTCA could contribute to improving patients' medication adherence, but systematic empirical research testing this proposed effect is scant. To address this gap and provide an answer to the unresolved question about DTCA effects, this study examined the relationship between overall DTCA exposure and patients' medication adherence through the mechanism of media priming effect increasing medication-related belief accessibility...
March 9, 2018: Health Communication
https://www.readbyqxmd.com/read/29484575/direct-to-consumer-broadcast-advertisements-for-pharmaceuticals-off-label-promotion-and-adherence-to-fda-guidelines
#6
Kristina Klara, Jeanie Kim, Joseph S Ross
BACKGROUND: Direct-to-consumer (DTC) advertisements for prescription drugs in the United States are regulated by the Food and Drug Administration (FDA). Off-label promotion, or the advertisement of a drug for an indication not approved by the FDA, is prohibited. Our objective was to examine the presence of off-label promotion in broadcast DTC ads and to assess their adherence to FDA guidelines mandating fair balance in presentation of risks and benefits and prohibiting misleading advertisement claims...
February 26, 2018: Journal of General Internal Medicine
https://www.readbyqxmd.com/read/29479481/can-civil-lawsuits-stem-the-tide-of-direct-to-consumer-marketing-of-unproven-stem-cell-interventions
#7
REVIEW
Claire Horner, Evelyn Tenenbaum, Douglas Sipp, Zubin Master
The sale of unproven stem cell interventions (SCIs) by commercial entities has proliferated in highly developed countries, most notably in the USA. Yet, there have been few criminal prosecutions and regulatory enforcement actions against providers who have violated laws and best practice standards due to the lack of resources and legal ambiguity. While the stem cell research community has invested much in protecting patients and preventing the growth of this industry, some patients are seeking remedies under civil law to hold stem cell clinics responsible for fraudulent practices...
2018: NPJ Regenerative Medicine
https://www.readbyqxmd.com/read/29423626/dangers-and-opportunities-of-direct-to-consumer-advertising
#8
EDITORIAL
Natasha Parekh, William H Shrank
No abstract text is available yet for this article.
February 8, 2018: Journal of General Internal Medicine
https://www.readbyqxmd.com/read/29388506/need-for-uniqueness-determines-reactions-to-web-based-personalized-advertising
#9
Barbara Stiglbauer, Carrie Kovacs
The presented empirical study among a sample of n = 256 participants addressed the relationship between consumers' need for uniqueness and their reactions to web-based personalized advertising. Drawing on regulatory focus theory, we argue that the consumers' need for uniqueness dimensions creative choice and similarity avoidance may relate to promotion and prevention regulatory orientations, respectively. Accordingly, we hypothesized that creative choice and similarity avoidance would differentially predict self-reported approach and avoidance behavior toward personalized advertising...
January 1, 2018: Psychological Reports
https://www.readbyqxmd.com/read/29380108/do-coverage-mandates-affect-direct-to-consumer-advertising-for-pharmaceuticals-evidence-from-parity-laws
#10
Robert Nathenson, Michael R Richards
Direct-to-consumer advertising (DTCA) for prescription drugs is a relatively unique feature of the US health care system and a source of tens of billions of dollars in annual spending. It has also garnered the attention of researchers and policymakers interested in its implications for firm and consumer behavior. However, few economic studies have explored the DTCA response to public policies, especially those mandating coverage of these products. We use detailed advertising expenditure data to assess if pharmaceutical firms increase their marketing efforts after the implementation of relevant state and federal health insurance laws...
January 29, 2018: International Journal of Health Economics and Management
https://www.readbyqxmd.com/read/29358791/how-well-do-plant-based-alternatives-fare-nutritionally-compared-to-cow-s-milk
#11
REVIEW
Sai Kranthi Vanga, Vijaya Raghavan
Due to the issues like lactose intolerance and milk allergy arising from the consumption of cow's milk, there has been an increased demand in the plant based alternative milks around the world. Food industry has addressed these demands by introducing various milk beverages which are promoted as alternatives coming from plant sources which include almond milk and soy milk. Though they are popularly advertised as healthy and wholesome, little research has been done in understanding the nutritional implications of consuming these milk beverages in short term and long term...
January 2018: Journal of Food Science and Technology
https://www.readbyqxmd.com/read/29327974/the-fda-and-the-us-direct-to-consumer-marketplace-for-stem-cell-interventions-a-temporal-analysis
#12
Paul S Knoepfler, Leigh G Turner
Hundreds of businesses in the US currently advertise a wide range of non-US FDA-approved stem cell interventions. Here we present a novel systematic temporal analysis of US companies engaged in direct-to-consumer marketing of putative stem cell treatments. Between 2009 and 2014, the number of new US stem cell businesses with websites grew rapidly, at least doubling on average every year. From 2014 to 2016, approximately 90-100 new stem cell business websites appeared per year. In contrast, from 2012 to the present, regulatory activity in the form of FDA warning letters has been limited...
January 2018: Regenerative Medicine
https://www.readbyqxmd.com/read/29236712/automatic-detection-and-decoding-of-honey-bee-waggle-dances
#13
Fernando Wario, Benjamin Wild, Raúl Rojas, Tim Landgraf
The waggle dance is one of the most popular examples of animal communication. Forager bees direct their nestmates to profitable resources via a complex motor display. Essentially, the dance encodes the polar coordinates to the resource in the field. Unemployed foragers follow the dancer's movements and then search for the advertised spots in the field. Throughout the last decades, biologists have employed different techniques to measure key characteristics of the waggle dance and decode the information it conveys...
2017: PloS One
https://www.readbyqxmd.com/read/29217723/-at-risk-individuals-responses-to-direct-to-consumer-advertising-of-prescription-drugs-a-nationally-representative-cross-sectional-study
#14
Neda Khalil Zadeh, Kirsten Robertson, James A Green
OBJECTIVES: The factors determining individuals' self-reported behavioural responses to direct to consumer advertising of prescription drugs were explored with an emphasis on 'at-risk' individuals' responses. DESIGN: Nationally representative cross-sectional survey. SETTING: Community living adults in New Zealand. PARTICIPANTS: 2057 adults (51% women). PRIMARY OUTCOME MEASURES: Self-reported behavioural responses to drug advertising (asking a physician for a prescription, asking a physician for more information about an illness, searching the internet for more information regarding an illness and asking a pharmacist for more information about a drug)...
December 6, 2017: BMJ Open
https://www.readbyqxmd.com/read/29174614/marketing-and-testosterone-treatment-in-the-usa-a-systematic-review
#15
REVIEW
Jathin Bandari, Omar M Ayyash, Sherry L Emery, Charles B Wessel, Benjamin J Davies
CONTEXT: Testosterone replacement therapy (TRT) is currently approved by the Food and Drug Administration only for classic hypogonadism, although off-label indications have resulted in a dramatic expansion in prescriptions in the USA. Marketing may significantly affect prescriber behavior. OBJECTIVE: To systematically review all available evidence on marketing and TRT in the USA. EVIDENCE ACQUISITION: PubMed, Embase, and Scopus were searched up to July 2017 for all relevant publications reporting on assessments of the TRT market size, economic costs associated with hypogonadism, trends in TRT prescriptions, drug discontinuation rates, and advertising and sales efforts in the USA...
October 2017: European Urology Focus
https://www.readbyqxmd.com/read/29173108/effects-of-image-congruency-on-persuasiveness-and-recall-in-direct-to-consumer-prescription-drug-advertising
#16
Kristen Kiernicki, Donald W Helme
Although direct-to-consumer (DTC) prescription drug advertising is regulated by the U.S. Food and Drug Administration, content analyses suggest advertisers may not disclose drug risks in the same way they describe drug benefits. This study tests the relationship between image congruency in televised DTC advertisements, recall of risks/benefits, and perceived persuasiveness. Advertisements for Nasonex, Advair, and Lunesta were shown to college students in either their original (image incongruent) or modified (image neutral) form...
October 2017: Health Marketing Quarterly
https://www.readbyqxmd.com/read/29163251/consumer-neuroscience-based-metrics-predict-recall-liking-and-viewing-rates-in-online-advertising
#17
Jaime Guixeres, Enrique Bigné, Jose M Ausín Azofra, Mariano Alcañiz Raya, Adrián Colomer Granero, Félix Fuentes Hurtado, Valery Naranjo Ornedo
The purpose of the present study is to investigate whether the effectiveness of a new ad on digital channels (YouTube) can be predicted by using neural networks and neuroscience-based metrics (brain response, heart rate variability and eye tracking). Neurophysiological records from 35 participants were exposed to 8 relevant TV Super Bowl commercials. Correlations between neurophysiological-based metrics, ad recall, ad liking, the ACE metrix score and the number of views on YouTube during a year were investigated...
2017: Frontiers in Psychology
https://www.readbyqxmd.com/read/29156927/the-evolution-of-nutritional-information-and-communication-about-food-and-beverages-the-last-50-years
#18
Deyanira Quirós-Villegas, Isabel Estévez-Martínez, Aránzazu Perales-García, Rafael Urrialde
INTRODUCTION: Nutritional information directed to consumers has evolved in some key aspects such as nutritional parameters, qualitative characteristics of the product and the necessary requirements for their communication. OBJECTIVES: To provide a general overview of legislative developments in nutrition communication in the last 50 years. MATERIALS AND METHODS: Literature review of available literature and European and Spanish Regulations...
October 15, 2017: Nutrición Hospitalaria: Organo Oficial de la Sociedad Española de Nutrición Parenteral y Enteral
https://www.readbyqxmd.com/read/29112482/regulating-the-advertising-and-promotion-of-stem-cell-therapies
#19
Barbara von Tigerstrom
There are widespread concerns with the ways in which 'unproven' stem cell therapies are advertised to patients. This article explores the potential and limits of using laws that regulate advertising and promotion as a tool to address these concerns. It examines general consumer protection laws and laws and policies on advertising medical products and services, focusing on the USA, Canada and Australia. The content of existing laws and policies covers most of the marketing practices that cause concern, but several systemic factors are likely to limit enforcement efforts...
October 2017: Regenerative Medicine
https://www.readbyqxmd.com/read/29093045/children-s-privacy-in-the-big-data-era-research-opportunities
#20
REVIEW
Kathryn C Montgomery, Jeff Chester, Tijana Milosevic
This article focuses on the privacy implications of advertising on social media, mobile apps, and games directed at children. Academic research on children's privacy has primarily focused on the safety risks involved in sharing personal information on the Internet, leaving market forces (such as commercial data collection) as a less discussed aspect of children's privacy. Yet, children's privacy in the digital era cannot be fully understood without examining marketing practices, especially in the context of "big data...
November 2017: Pediatrics
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