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https://www.readbyqxmd.com/read/29423626/dangers-and-opportunities-of-direct-to-consumer-advertising
#1
EDITORIAL
Natasha Parekh, William H Shrank
No abstract text is available yet for this article.
February 8, 2018: Journal of General Internal Medicine
https://www.readbyqxmd.com/read/29388506/need-for-uniqueness-determines-reactions-to-web-based-personalized-advertising
#2
Barbara Stiglbauer, Carrie Kovacs
The presented empirical study among a sample of n = 256 participants addressed the relationship between consumers' need for uniqueness and their reactions to web-based personalized advertising. Drawing on regulatory focus theory, we argue that the consumers' need for uniqueness dimensions creative choice and similarity avoidance may relate to promotion and prevention regulatory orientations, respectively. Accordingly, we hypothesized that creative choice and similarity avoidance would differentially predict self-reported approach and avoidance behavior toward personalized advertising...
January 1, 2018: Psychological Reports
https://www.readbyqxmd.com/read/29380108/do-coverage-mandates-affect-direct-to-consumer-advertising-for-pharmaceuticals-evidence-from-parity-laws
#3
Robert Nathenson, Michael R Richards
Direct-to-consumer advertising (DTCA) for prescription drugs is a relatively unique feature of the US health care system and a source of tens of billions of dollars in annual spending. It has also garnered the attention of researchers and policymakers interested in its implications for firm and consumer behavior. However, few economic studies have explored the DTCA response to public policies, especially those mandating coverage of these products. We use detailed advertising expenditure data to assess if pharmaceutical firms increase their marketing efforts after the implementation of relevant state and federal health insurance laws...
January 29, 2018: International Journal of Health Economics and Management
https://www.readbyqxmd.com/read/29358791/how-well-do-plant-based-alternatives-fare-nutritionally-compared-to-cow-s-milk
#4
REVIEW
Sai Kranthi Vanga, Vijaya Raghavan
Due to the issues like lactose intolerance and milk allergy arising from the consumption of cow's milk, there has been an increased demand in the plant based alternative milks around the world. Food industry has addressed these demands by introducing various milk beverages which are promoted as alternatives coming from plant sources which include almond milk and soy milk. Though they are popularly advertised as healthy and wholesome, little research has been done in understanding the nutritional implications of consuming these milk beverages in short term and long term...
January 2018: Journal of Food Science and Technology
https://www.readbyqxmd.com/read/29327974/the-fda-and-the-us-direct-to-consumer-marketplace-for-stem-cell-interventions-a-temporal-analysis
#5
Paul S Knoepfler, Leigh G Turner
Hundreds of businesses in the US currently advertise a wide range of non-US FDA-approved stem cell interventions. Here we present a novel systematic temporal analysis of US companies engaged in direct-to-consumer marketing of putative stem cell treatments. Between 2009 and 2014, the number of new US stem cell businesses with websites grew rapidly, at least doubling on average every year. From 2014 to 2016, approximately 90-100 new stem cell business websites appeared per year. In contrast, from 2012 to the present, regulatory activity in the form of FDA warning letters has been limited...
January 12, 2018: Regenerative Medicine
https://www.readbyqxmd.com/read/29236712/automatic-detection-and-decoding-of-honey-bee-waggle-dances
#6
Fernando Wario, Benjamin Wild, Raúl Rojas, Tim Landgraf
The waggle dance is one of the most popular examples of animal communication. Forager bees direct their nestmates to profitable resources via a complex motor display. Essentially, the dance encodes the polar coordinates to the resource in the field. Unemployed foragers follow the dancer's movements and then search for the advertised spots in the field. Throughout the last decades, biologists have employed different techniques to measure key characteristics of the waggle dance and decode the information it conveys...
2017: PloS One
https://www.readbyqxmd.com/read/29217723/-at-risk-individuals-responses-to-direct-to-consumer-advertising-of-prescription-drugs-a-nationally-representative-cross-sectional-study
#7
Neda Khalil Zadeh, Kirsten Robertson, James A Green
OBJECTIVES: The factors determining individuals' self-reported behavioural responses to direct to consumer advertising of prescription drugs were explored with an emphasis on 'at-risk' individuals' responses. DESIGN: Nationally representative cross-sectional survey. SETTING: Community living adults in New Zealand. PARTICIPANTS: 2057 adults (51% women). PRIMARY OUTCOME MEASURES: Self-reported behavioural responses to drug advertising (asking a physician for a prescription, asking a physician for more information about an illness, searching the internet for more information regarding an illness and asking a pharmacist for more information about a drug)...
December 6, 2017: BMJ Open
https://www.readbyqxmd.com/read/29174614/marketing-and-testosterone-treatment-in-the-usa-a-systematic-review
#8
REVIEW
Jathin Bandari, Omar M Ayyash, Sherry L Emery, Charles B Wessel, Benjamin J Davies
CONTEXT: Testosterone replacement therapy (TRT) is currently approved by the Food and Drug Administration only for classic hypogonadism, although off-label indications have resulted in a dramatic expansion in prescriptions in the USA. Marketing may significantly affect prescriber behavior. OBJECTIVE: To systematically review all available evidence on marketing and TRT in the USA. EVIDENCE ACQUISITION: PubMed, Embase, and Scopus were searched up to July 2017 for all relevant publications reporting on assessments of the TRT market size, economic costs associated with hypogonadism, trends in TRT prescriptions, drug discontinuation rates, and advertising and sales efforts in the USA...
November 22, 2017: European Urology Focus
https://www.readbyqxmd.com/read/29173108/effects-of-image-congruency-on-persuasiveness-and-recall-in-direct-to-consumer-prescription-drug-advertising
#9
Kristen Kiernicki, Donald W Helme
Although direct-to-consumer (DTC) prescription drug advertising is regulated by the U.S. Food and Drug Administration, content analyses suggest advertisers may not disclose drug risks in the same way they describe drug benefits. This study tests the relationship between image congruency in televised DTC advertisements, recall of risks/benefits, and perceived persuasiveness. Advertisements for Nasonex, Advair, and Lunesta were shown to college students in either their original (image incongruent) or modified (image neutral) form...
October 2017: Health Marketing Quarterly
https://www.readbyqxmd.com/read/29163251/consumer-neuroscience-based-metrics-predict-recall-liking-and-viewing-rates-in-online-advertising
#10
Jaime Guixeres, Enrique Bigné, Jose M Ausín Azofra, Mariano Alcañiz Raya, Adrián Colomer Granero, Félix Fuentes Hurtado, Valery Naranjo Ornedo
The purpose of the present study is to investigate whether the effectiveness of a new ad on digital channels (YouTube) can be predicted by using neural networks and neuroscience-based metrics (brain response, heart rate variability and eye tracking). Neurophysiological records from 35 participants were exposed to 8 relevant TV Super Bowl commercials. Correlations between neurophysiological-based metrics, ad recall, ad liking, the ACE metrix score and the number of views on YouTube during a year were investigated...
2017: Frontiers in Psychology
https://www.readbyqxmd.com/read/29156927/-the-evolution-of-nutritional-information-and-communication-about-food-and-beverages-the-last-50-years
#11
Deyanira Quirós-Villegas, Isabel Estévez-Martínez, Aránzazu Perales-García, Rafael Urrialde
INTRODUCTION: Nutritional information directed to consumers has evolved in some key aspects such as nutritional parameters, qualitative characteristics of the product and the necessary requirements for their communication. OBJECTIVES: To provide a general overview of legislative developments in nutrition communication in the last 50 years. MATERIALS AND METHODS: Literature review of available literature and European and Spanish Regulations...
October 15, 2017: Nutrición Hospitalaria: Organo Oficial de la Sociedad Española de Nutrición Parenteral y Enteral
https://www.readbyqxmd.com/read/29112482/regulating-the-advertising-and-promotion-of-stem-cell-therapies
#12
Barbara von Tigerstrom
There are widespread concerns with the ways in which 'unproven' stem cell therapies are advertised to patients. This article explores the potential and limits of using laws that regulate advertising and promotion as a tool to address these concerns. It examines general consumer protection laws and laws and policies on advertising medical products and services, focusing on the USA, Canada and Australia. The content of existing laws and policies covers most of the marketing practices that cause concern, but several systemic factors are likely to limit enforcement efforts...
October 2017: Regenerative Medicine
https://www.readbyqxmd.com/read/29093045/children-s-privacy-in-the-big-data-era-research-opportunities
#13
REVIEW
Kathryn C Montgomery, Jeff Chester, Tijana Milosevic
This article focuses on the privacy implications of advertising on social media, mobile apps, and games directed at children. Academic research on children's privacy has primarily focused on the safety risks involved in sharing personal information on the Internet, leaving market forces (such as commercial data collection) as a less discussed aspect of children's privacy. Yet, children's privacy in the digital era cannot be fully understood without examining marketing practices, especially in the context of "big data...
November 2017: Pediatrics
https://www.readbyqxmd.com/read/29076259/teaching-children-about-good-health-halo-effects-in-child-directed-advertisements-for-unhealthy-food
#14
J L Harris, K S Haraghey, M Lodolce, N L Semenza
BACKGROUND: Food companies often use healthy lifestyle messages in child-directed advertising, raising public health concerns about health halo effects for nutrient-poor food/drinks. OBJECTIVE: Examine effects of health messages promoting nutrient-poor foods in child-directed advertising. METHODS: Randomized controlled experiment (N = 138). Children (7-11 years) viewed three child-friendly commercials in one of three conditions: (1) health halo (unfamiliar nutrient-poor food/drink ads with healthy messages); (2) nutrient-poor food/drink ads with other messages and (3) healthy food/drink ads...
October 27, 2017: Pediatric Obesity
https://www.readbyqxmd.com/read/29058811/consumer-perception-of-retail-pork-bacon-attributes-using-adaptive-choice-based-conjoint-analysis-and-maximum-differential-scaling
#15
K G McLean, D J Hanson, S M Jervis, M A Drake
Bacon is one of the most recognizable consumer pork products and is differentiated by appearance, flavor, thickness, and several possible product claims. The objective of this study was to explore the attributes of retail bacon that influence consumers to purchase and consume bacon. An Adaptive Choice-Based Conjoint (ACBC) survey was designed for attributes of raw American-style bacon. An ACBC survey (N = 1410 consumers) and Kano questioning were applied to determine the key attributes that influenced consumer purchase...
October 23, 2017: Journal of Food Science
https://www.readbyqxmd.com/read/29040253/direct-to-consumer-advertising-of-cancer-treatments
#16
Lowell E Schnipper
No abstract text is available yet for this article.
October 2017: Clinical Advances in Hematology & Oncology: H&O
https://www.readbyqxmd.com/read/28962636/strategies-for-patient-empowerment-through-the-promotion-of-medicines-in-israel-regulatory-framework-for-the-pharmaceutical-industry
#17
Eyal Schwartzberg, Zohar Barnett-Itzhaki, Itamar Grotto, Eli Marom
The correct and rational use of medications can have a positive direct impact on disease outcomes, as well on the utilization of the health system resources. Unfortunately, 50% of the patients do not take their medications as prescribed, largely due to lack of patients' understanding of their medical condition, as well as the lack of reliable medicine information.There are multiple strategies implemented in many countries to tackle this challenge including: disease awareness campaigns (DAC) to raise the public awareness to specific diseases, direct-to-consumer advertisement (DTCA) to raise the public awareness to prescription medicines, specific treatments and over-the-counter (OTC) products to improve the accessibility of patients to specific medicines...
September 29, 2017: Israel Journal of Health Policy Research
https://www.readbyqxmd.com/read/28945185/exposure-to-direct-to-consumer-pharmaceutical-advertising-and-medication-nonadherence-among-patients-with-serious-mental-illness
#18
Charee E Green, Ramin Mojtabai, Bernadette A Cullen, Amethyst Spivak, Melissa Mitchell, Stanislav Spivak
OBJECTIVE: This study explored the association of exposure to direct-to-consumer advertising (DTCA) with medication nonadherence among individuals with serious mental disorders. METHODS: Results of an anonymous survey administered at an inner-city mental health clinic were examined by using logistic regression. Nonadherence was defined as not taking prescribed medications for at least two out of seven days. RESULTS: Of 246 respondents, 48% reported DTCA exposure and 43% reported nonadherence...
September 15, 2017: Psychiatric Services: a Journal of the American Psychiatric Association
https://www.readbyqxmd.com/read/28933789/trends-in-utilization-and-costs-of-brca-testing-among-women-aged-18-64-years-in-the-united-states-2003-2014
#19
Zhuo Chen, Katherine Kolor, Scott D Grosse, Juan L Rodriguez, Julie A Lynch, Ridgely Fisk Green, W David Dotson, M Scott Bowen, Muin J Khoury
PurposeWe examined 12-year trends in BRCA testing rates and costs in the context of clinical guidelines, national policies, and other factors.MethodsWe estimated trends in BRCA testing rates and costs from 2003 to 2014 for women aged 18-64 years using private claims data and publicly reported revenues from the primary BRCA testing provider.ResultsThe percentage of women with zero out-of-pocket payments for BRCA testing increased during 2013-2014, after 7 years of general decline, coinciding with a clarification of Affordable Care Act coverage of BRCA genetic testing...
September 21, 2017: Genetics in Medicine: Official Journal of the American College of Medical Genetics
https://www.readbyqxmd.com/read/28890250/re-association-between-direct-to-consumer-advertising-and-testosterone-testing-and-initiation-in-the-united-states-2009-2013
#20
Joshua S Jue, Ranjith Ramasamy
No abstract text is available yet for this article.
November 2017: European Urology
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