Ashley M Jackson, Lindsay A Mullican, Jingjing Yin, Zion Tsz Ho Tse, Hai Liang, King-Wa Fu, Jennifer O Ahweyevu, Jimmy J Jenkins Iii, Nitin Saroha, Isaac Chun-Hai Fung
BACKGROUND: The CDC hosts monthly panel presentations titled 'Public Health Grand Rounds' and publishes monthly reports known as Vital Signs. Hashtags #CDCGrandRounds and #VitalSigns were used to promote them on Twitter. Objectives: This study quantified the effect of hashtag count, mention count, and URL count and attaching visual cues to #CDCGrandRounds or #VitalSigns tweets on their retweet frequency. METHODS: Through Twitter Search Application Programming Interface, original tweets containing the hashtag #CDCGrandRounds (n = 6,966; April 21, 2011-October 25, 2016) and the hashtag #VitalSigns (n = 15,015; March 19, 2013-October 31, 2016) were retrieved respectively...
November 5, 2018: Annals of Global Health