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Direct to consumer pharmaceutical marketing

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https://www.readbyqxmd.com/read/28261824/combination-of-sds-page-and-intact-mass-analysis-for-rapid-determination-of-heterogeneities-in-monoclonal-antibody-therapeutics
#1
Hideaki Yamada, Chiemi Matsumura, Keita Yamada, Koichiro Teshima, Takashi Hiroshima, Mitsuhiro Kinoshita, Shigeo Suzuki, Kazuaki Kakehi
mAbs are currently mainstream in biopharmaceuticals, and their market has been growing due to their high target specificity. Characterization of heterogeneities in mAbs is performed to secure their quality and safety by physicochemical analyses. However they require time-consuming task, which often strain the resources of drug development in pharmaceuticals. Rapid and direct method to determine the heterogeneities should be a powerful tool for pharmaceutical analysis. Considering the advantages of electrophoresis and MS, this study addresses the combination of SDS-PAGE and intact mass analysis, which provides direct, rapid and orthogonal determination of heterogeneities in mAb therapeutics...
March 6, 2017: Electrophoresis
https://www.readbyqxmd.com/read/28217446/the-dangers-of-sexual-enhancement-supplements-and-counterfeit-drugs-to-treat-erectile-dysfunction
#2
REVIEW
Jason Chiang, Faysal A Yafi, Philip J Dorsey, Wayne J G Hellstrom
Counterfeit phosphodiesterase-5 inhibitors (PDE-5i) are an increasing problem. Already in widespread use, the market for PDE-5i is steadily growing as the population ages. Counterfeiters are taking advantage of this growing market by developing illicit and counterfeit PDE-5i products. Many factors are contributing to the rapid growth of the illicit market, such as the low risk of prosecution, potentially high financial reward, and ease of distribution via Internet pharmacies. Consumers of illicit PDE-5i often do not realize they are using counterfeit products and placing themselves at an unnecessary health risk...
February 2017: Translational Andrology and Urology
https://www.readbyqxmd.com/read/28093057/if-it-works-for-pills-can-it-work-for-skills-direct-to-consumer-social-marketing-of-evidence-based-psychological-treatments
#3
Robert D Friedberg, Hasan Bayar
The emergence of evidence-based psychological treatments (EVPTs) is a scientific success story, but unfortunately the application of these empirically supported procedures has been slow to gain ground in treatment-as-usual settings. This Open Forum commentary argues that direct-to-consumer (DTC) marketing, which has worked well in communicating the advantages of various medicines, should perhaps be considered for use in social marketing of EVPTs. DTC marketing of pharmaceuticals is a long-standing advertising strategy in the United States...
January 17, 2017: Psychiatric Services: a Journal of the American Psychiatric Association
https://www.readbyqxmd.com/read/28089801/physician-exposure-to-direct-to-consumer-pharmaceutical-marketing-potential-for-creating-prescribing-bias
#4
EDITORIAL
Jeffrey L Brown
No abstract text is available yet for this article.
January 12, 2017: American Journal of Medicine
https://www.readbyqxmd.com/read/28058239/characteristics-of-medication-advertisements-found-in-us-women-s-fashion-magazines
#5
Jennifer Mongiovi, Grace Clarke Hillyer, Corey H Basch, Danna Ethan, Rodney Hammond
Background: Although prescriptions are dispensed at discretion of medical professionals, many pharmaceutical companies use direct-to-consumer (DTC) advertising to increase sales. Over-the-counter (OTC) medications are similarly marketed. Methods: We examined the content of advertisements in 38 issues of 9 popular US women's fashion magazines. We evaluated target audience, health condition, product availability, message appeal, target to females, and mention of potential side effects and benefits. Results: Sixty total medication advertisements were identified, 58...
2017: Health Promotion Perspectives
https://www.readbyqxmd.com/read/27650039/propping-up-pharma-s-natural-neoliberal-phallic-man-pharmaceutical-representations-of-the-ideal-sexuopharmaceutical-user
#6
Maria Gurevich, Usra Leedham, Amy Brown-Bowers, Nicole Cormier, Zara Mercer
Contemporary social theorists emphasise the cultural quest for authenticity under conditions of increasing artificiality. Within this context, the body is commonly treated as an 'unfinished' surface requiring ongoing transformation to fulfil identity obligations. In this paper, we examine one such identity authentication project in the form of marketing of men's sexuopharmaceuticals. We use online pharmaceutical advertising for four approved sexuopharmaceuticals (Viagra, Cialis, STAXYN and Stendra) to describe the ideal neoliberal consumer...
September 21, 2016: Culture, Health & Sexuality
https://www.readbyqxmd.com/read/27459625/communicating-nutraceuticals-a-multi-stakeholder-perspective-from-a-developing-nation
#7
Varsha Jain, Subhadip Roy, Neha Damle, Khyati Jagani
Nutraceuticals, a combination of nutrition and pharmaceutical, have grown rapidly as a product globally. Nutraceuticals can be advertised directly to consumers as well as prescribed, and thus involve multiple stakeholders in the marketing communication process. The present study investigates the marketing communication aspects of nutraceuticals using 216 semistructured in-depth interviews including all stakeholders in the process such as company/brand, physicians, pharmacists, and consumers. The findings bring out the role of each participant in the communication process and a comprehensive picture of the same...
July 2016: Health Marketing Quarterly
https://www.readbyqxmd.com/read/27435883/how-affiliation-disclosure-and-control-over-user-generated-comments-affects-consumer-health-knowledge-and-behavior-a-randomized-controlled-experiment-of-pharmaceutical-direct-to-consumer-advertising-on-social-media
#8
David Christopher DeAndrea, Megan Ashley Vendemia
BACKGROUND: More people are seeking health information online than ever before and pharmaceutical companies are increasingly marketing their drugs through social media. OBJECTIVE: The aim was to examine two major concerns related to online direct-to-consumer pharmaceutical advertising: (1) how disclosing an affiliation with a pharmaceutical company affects how people respond to drug information produced by both health organizations and online commenters, and (2) how knowledge that health organizations control the display of user-generated comments affects consumer health knowledge and behavior...
2016: Journal of Medical Internet Research
https://www.readbyqxmd.com/read/27428179/mixed-messages-mixed-outcomes-exposure-to-direct-to-consumer-advertising-for-statin-drugs-is-associated-with-more-frequent-visits-to-fast-food-restaurants-and-exercise
#9
Jeff Niederdeppe, Rosemary J Avery, Maxwell D Kellogg, Alan Mathios
This study examines whether exposure to direct-to-consumer advertising (DTCAs) for statin drugs is associated with non-pharmaceutical behaviors to prevent cardiovascular disease. We focus on the relationship between statin drug DTCA exposure and the frequency of (a) visits to fast-food restaurants and (b) exercise. We combine data on the televised broadcast availability of statin drug DTCAs in large media markets in the United States with 18 waves of the Simmons National Consumer Survey (NCS; n = 120, 229) from 2001 to 2009...
July 18, 2016: Health Communication
https://www.readbyqxmd.com/read/27239874/considering-the-future-of-pharmaceutical-promotions-in-social-media-comment-on-trouble-spots-in-online-direct-to-consumer-prescription-drug-promotion-a-content-analysis-of-fda-warning-letters
#10
Francesca Renee Dillman Carpentier
This commentary explores the implications of increased social media marketing by drug manufacturers, based on findings in Hyosun Kim's article of the major themes in recent Food and Drug Administration (FDA) warning letters and notices of violation regarding online direct-to-consumer promotions of pharmaceuticals. Kim's rigorous analysis of FDA letters over a 10-year span highlights a relative abundance of regulatory action toward marketer-controlled websites and sponsored advertisements, compared to branded and unbranded social media messaging...
February 9, 2016: International Journal of Health Policy and Management
https://www.readbyqxmd.com/read/27239871/digital-direct-to-consumer-advertising-a-perfect-storm-of-rapid-evolution-and-stagnant-regulation-comment-on-trouble-spots-in-online-direct-to-consumer-prescription-drug-promotion-a-content-analysis-of-fda-warning-letters
#11
Tim K Mackey
The adoption and use of digital forms of direct-to-consumer advertising (also known as "eDTCA") is on the rise. At the same time, the universe of eDTCA is expanding, as technology on Internet-based platforms continues to evolve, from static websites, to social media, and nearly ubiquitous use of mobile devices. However, little is known about how this unique form of pharmaceutical marketing impacts consumer behavior, public health, and overall healthcare utilization. The study by Kim analyzing US Food and Drug Administration (FDA) notices of violations (NOVs) and warning letters regarding online promotional activities takes us in the right direction, but study results raise as many questions as it does answers...
February 3, 2016: International Journal of Health Policy and Management
https://www.readbyqxmd.com/read/26673465/trouble-spots-in-online-direct-to-consumer-prescription-drug-promotion-a-content-analysis-of-fda-warning-letters
#12
Hyosun Kim
BACKGROUND: For the purpose of understanding the Food and Drug Administration's (FDA's) concerns regarding online promotion of prescription drugs advertised directly to consumers, this study examines notices of violations (NOVs) and warning letters issued by the FDA to pharmaceutical manufacturers. METHODS: The FDA's warning letters and NOVs, which were issued to pharmaceutical companies over a 10-year period (2005 to 2014) regarding online promotional activities, were content-analyzed...
2015: International Journal of Health Policy and Management
https://www.readbyqxmd.com/read/26639727/pharmaceutical-counseling-between-evidence-based-medicine-and-profits
#13
S N Egorova, T Akhmetova
BACKGROUND: The number of pharmacies, which produce drug formulations locally, has recently considerably reduced in Russia. Pharmacies mainly operate as retailers of industrially manufactured drugs.Pharmaceutical consultation of customers at pharmacies aimed at responsible self-medication is the most popular and accessible feature of pharmaceutical care. In Russia there is a significant list of medicines approved for sale in pharmacies on a non-prescription basis that is specified in the product label...
2015: International Journal of Risk & Safety in Medicine
https://www.readbyqxmd.com/read/26410010/direct-to-physician-and-direct-to-consumer-advertising-time-to-have-stringent-regulations
#14
S Kannan, S Gowri, V Tyagi, S Kohli, R Jain, P Kapil, A Bhardwaj
BACKGROUND: Direct to physician advertisements and direct to consumer advertisement (DTCA) is a well-known marketing strategy of pharmaceutical companies. Studies from the West and also from the Indian sub-continent revealed several lacunae in such advertisements. OBJECTIVES: The present study was carried out to understand the international and national scenario regarding the lacunae in drug advertisements and the opinion of both physicians and patients regarding DTCA...
2015: International Journal of Risk & Safety in Medicine
https://www.readbyqxmd.com/read/26368298/selling-health-to-the-distracted-consumer-responses-to-source-credibility-and-ad-appeal-type-in-a-direct-to-consumer-advertisement
#15
Jennifer L Lemanski, Jorge Villegas
Since 1997, when the U.S. Food and Drug Administration first allowed prescription drug companies to release ads directly targeting the public, direct-to-consumer (DTC) advertising has become an integral part of the pharmaceutical industry marketing toolkit, reaching over $4 billion in 2005. In an experiment where cognitive load, a task that requires the investment of a subject's memory in an unrelated task; source credibility; and advertising appeal type (affective or cognitive) were manipulated, attitude toward the ad was measured for a print DTC meningitis vaccine ad...
2015: Health Marketing Quarterly
https://www.readbyqxmd.com/read/26235537/pharmaceutical-direct-to-consumer-advertising-and-us-hispanic-patient-consumers
#16
Kristin K Barker, Cirila Estela Vasquez Guzman
Hispanic Americans use prescription medications at markedly lower rates than do non-Hispanic whites. At the same time, Hispanics are the largest racial-ethnic minority in the USA. In a recent effort to reach this underdeveloped market, the pharmaceutical industry has begun to create Spanish-language direct-to-consumer advertising (DTCA) campaigns. The substantive content of these campaigns is being tailored to appeal to the purported cultural values, beliefs and identities of Latino consumers. We compare English-language and Spanish-language television commercials for two prescription medications...
November 2015: Sociology of Health & Illness
https://www.readbyqxmd.com/read/26161486/disease-specific-direct-to-consumer-advertising-for-reminding-consumers-to-take-medications
#17
Nilesh S Bhutada, Brent L Rollins
OBJECTIVE: To assess the relationship between disease-specific direct-to-consumer (DTC) advertising, via traditional advertising effectiveness measures, and consumers' self-reported medication-taking behavior. METHODS: Data were gathered for 514 respondents (age 18 and above) using an online survey panel. Participants were exposed to a disease-specific (i.e., nonbranded) DTC advertising for depression. The advertising stimulus created for the study was based on the Food and Drug Administration guidelines for disease-specific DTC advertising and modeled after current print disease-specific DTC advertising...
July 2015: Journal of the American Pharmacists Association: JAPhA
https://www.readbyqxmd.com/read/26148859/illicit-internet-availability-of-drugs-subject-to-recall-and-patient-safety-consequences
#18
Tim K Mackey, Phyo Aung, Bryan A Liang
BACKGROUND: Permanently recalled drugs are a public health concern if they remain accessible in violation of applicable regulation. Illicit online pharmacies act as an alternative form of access and have been associated with the sale to patients of counterfeit/falsified/fraudulent/substandard drugs. We wished to determine if permanently recalled and significantly restricted drugs were illegally marketed for sale online. OBJECTIVE: The study was conducted in two phases with two objectives...
December 2015: International Journal of Clinical Pharmacy
https://www.readbyqxmd.com/read/26142356/regulating-direct-to-consumer-drug-information-a-case-study-of-eli-lilly-s-canadian-40over40-erectile-dysfunction-campaign
#19
Jean-Christophe Bélisle Pipon, Bryn Williams-Jones
Like most jurisdictions, Canada prohibits direct-to-consumer advertising (DTCA) of prescribed drugs. However, direct-to-consumer information (DTCI) is permitted, allowing companies to inform the public about medical conditions. An analysis of Eli Lilly's 40over40 promotion campaign for erectile dysfunction (ED), which included a quiz on ED, shows that DTCI, like DTCA, can be an effective means of drug familiarization. The pharmaceutical industry is "playing by the rules" currently in effect in Canada. Regulators should thus seriously consider whether existing rules permitting DTCI actually meet stated objectives of protecting the public from marketing campaigns (i...
May 2015: Healthcare Policy, Politiques de Santé
https://www.readbyqxmd.com/read/26084705/the-rise-of-digital-direct-to-consumer-advertising-comparison-of-direct-to-consumer-advertising-expenditure-trends-from-publicly-available-data-sources-and-global-policy-implications
#20
COMPARATIVE STUDY
Tim K Mackey, Raphael E Cuomo, Bryan A Liang
BACKGROUND: Pharmaceutical marketing is undergoing a major shift in the United States, in part due to new transparency regulations under the healthcare reform act. Changes in pharmaceutical marketing practices include a possible shift from more traditional forms of direct-to-consumer advertising towards emerging use of Internet-based DTCA ("eDTCA") given the growing importance of digital health or "eHealth." Though legally allowed only in the U.S. and New Zealand, eDTCA poses novel regulatory challenges, as it can cross geopolitical boundaries and impact health systems and populations outside of these countries...
2015: BMC Health Services Research
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