Mark Donald C Reñosa, Jonas Wachinger, Jerric Rhazel Guevarra, Jhoys Landicho-Guevarra, Mila F Aligato, Vivienne Endoma, Jeniffer Landicho, Thea Andrea Bravo, Carol Malacad, Maria Paz Demonteverde, Catherine Silvestre, Kate Bärnighausen, Till Bärnighausen, Rachel P Chase, Shannon A McMahon
BACKGROUND: The public's confidence in vaccinations has eroded, and anti-vaccination movements have gained traction around the world, including in the Philippines. 'Salubong', a Filipino term, refers to welcoming someone back into one's life and elicits ideas about friendship and family relationships. We extended this concept to vaccines in efforts to design an intervention that would re-welcome vaccines into homes. METHODS: Using human-centred design, we developed and refined a story-based intervention that engages Filipino families, community leaders and community health workers...
October 2023: BMJ Global Health