Jonine Jancey, Tama Leaver, Katharina Wolf, Becky Freeman, Kevin Chai, Stella Bialous, Marilyn Bromberg, Phoebe Adams, Meghan Mcleod, Renee N Carey, Kahlia McCausland
E-cigarettes are promoted extensively on TikTok and other social media platforms. Platform policies to restrict e-cigarette promotion seem insufficient and are poorly enforced. This paper aims to understand how e-cigarettes are being promoted on TikTok and provide insights into the effectiveness of current TikTok policies. Seven popular hashtag-based keywords were used to identify TikTok accounts and associated videos related to e-cigarettes. Posts were independently coded by two trained coders. Collectively, the 264 videos received 2,470,373 views, 166,462 likes and 3426 comments...
May 9, 2023: International Journal of Environmental Research and Public Health