Alyssa H Sinclair, Morgan K Taylor, Audra Davidson, Joshua S Weitz, Stephen J Beckett, Gregory R Samanez-Larkin
Communicating information about health risks empowers individuals to make informed decisions. To identify effective communication strategies, we manipulated the specificity, self-relevance, and emotional framing of messages designed to motivate information seeking about COVID-19 exposure risk. In Study 1 (N=221,829), we conducted a large-scale social media field study. Using Facebook advertisements, we targeted users by age and political attitudes. Episodic specificity drove engagement: Advertisements that contextualized risk in specific scenarios produced the highest click-through rates, across all demographic groups...
March 2024: Journal of Applied Research in Memory and Cognition