Oxana Onilov, Dexin Gong, Kimberly Chriscaden, Jargalan Tsogt, Maria Socorro Melic, Rosemarie Urquico, Anna Biernat, Anna Postovoitova, Lieke Visser, Nancy Wong, Rosemarie North, Olivia Lawe-Davies
PROBLEM: Communication is an integral component of an emergency response, including to the coronavirus disease (COVID-19) pandemic. Designing effective communication requires systematic measurement, evaluation and learning. CONTEXT: In the Western Pacific Region, the World Health Organization (WHO) responded to the COVID-19 pandemic by using the Communication for Health (C4H) approach. This included the development and application of a robust measurement, evaluation and learning (MEL) framework to assess the effectiveness of COVID-19 communication, and to share and apply lessons in real time to continuously strengthen the pandemic response...
2024: Western Pacific Surveillance and Response Journal: WPSAR