Othman AlOmeir, Mansour Almuqbil, Asmaa Hussam Alsawadi, Alaa Mohamed Genedy, Ashwag Fawaz Almutairi, Hams Talal Alaydaa, Saleh A Alanazi, Numan Alabdan, Meshal Alshakrah, Rafiulla Gilkaramenthi, Syed Mohammed Basheeruddin Asdaq, Naira Nayeem
BACKGROUND AND OBJECTIVES: Generic medications are cost-effective without compromising therapeutic outcomes. Therefore, the goal of this study was to investigate, using a cross-sectional study design, the factors influencing Saudi Arabian consumers' preferences between innovator and generic medications. METHODS: This cross-sectional study was carried out in Saudi Arabia using a Google survey form. For data collection, a simple random sampling strategy was used. The recruited participants were surveyed using a validated questionnaire that focused on six influencing domains: physician, pharmacist, perceived effectiveness, price, information availability, and confidence based on prior experience...
April 2024: Saudi Pharmaceutical Journal: SPJ: the Official Publication of the Saudi Pharmaceutical Society