Thomas E Kottke, Jennifer M Dinh, Maren S G Henderson, Laura Zibley, Rachael L Rivard, Jeanette Y Ziegenfuss, Katherine J Ellefson, Hikaru Peterson, Marna Canterbury
PURPOSE: To identify "headlines" that would engage recipients to consider plant protein over red meat. DESIGN: Mail and web survey. SETTING: Urban Minnesota community. SUBJECTS: 144 survey respondents from our health plan and community program distribution lists who live with at least 1 other person and eat meat. INTERVENTION: We asked respondents how likely they would be to click on each of 24 headlines with a motivator (eating plant protein for health vs for environmental reasons) and a barrier (family preferences, knowledge about plant proteins, or cooking skills)...
February 26, 2024: American Journal of Health Promotion: AJHP