David Scales, Jack M Gorman, Peter DiCaprio, Lindsay Hurth, Malavika Radhnakrishan, Savannah Windham, Azubuike Akunne, Julia Florman, Lindsey Leininger, Tyrel J Starks
Researchers have linked circulating misinformation in online platforms to low COVID-19 vaccine uptake. Two disparate literatures provide relevant initial guidance to address the problem. Motivational Interviewing (MI) effectively reduces vaccine hesitancy in clinical environments; meanwhile, social scientists note inoculation, rebuttal, and appeals to accuracy are persuasive in digital contexts. A tension is inherent in these approaches. MI in digital forums may induce an 'illusory truth effect,' wherein falsehoods appear more accurate through repetition...
December 13, 2022: Computers in Human Behavior